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Our Company


Customer Alliance is the first all-encompassing rating system for the hotel industry. The rating system enables hotels to systematically survey every guest, to present these ratings on the hotel website and to distribute them to rating and social media portal sites. All rating statistics are made available to the hotelier in real time and are presented graphically for easy interpretation. For the hotelier this means more bookings from more ratings on the internet, time savings in quality management via automatic analysis and better insight into the needs of guests via individualised questionnaires.


Customer Alliance was founded by Moritz Klussmann, Tosten Sabel and Chanyu Xu with the vision of optimising the rating and recommendation process and making it measureable.