Revenue Management

Welcome to the Customer Alliance Marketplace

Access the best businesses for your hotel with the Customer Alliance Marketplace At Customer Alliance, we strive to provide you the resources for gaining control of your business and part of this mission is giving you easy access to our partners and their solutions. Now we are connecting you directly with our partners through our […]

August 11, 2016

Why WhatsApp could revolutionize your guest communication

Let’s talk about messaging The hospitality industry faces challenges as travelers become more accustomed to modern communication technologies. The classic email communication appears slow in its execution and, therefore, gets replaced by modern messaging services. Many young travelers use messaging services outside of email as their main mode of communication, and WhatsApp leads the market […]

June 27, 2016

Our latest product updates. An interview with Moritz Klussmann, Customer Alliance’s CEO

2016 is well under way and we are already in the middle of great new projects – though we didn’t miss our chance to look back on the year and recent improvements as we plan our next big steps. We want to share our successes, thoughts, and vision for our products development with you. With […]

March 15, 2016

Where are you during your Customer’s Journey? Discover the touchpoints you should already be acting on!

You can learn a lot from your guests, particularly when it comes to the things that could make your business more successful. In the hospitality industry of 2015, it has become increasingly important for a hotel to make sure its customers and guests have a smooth booking experience; keeping an eye on your customer’s journey […]

September 19, 2015

How online reviews can actually increase a hotel’s revenue per available room (RevPAR)

In a post from August 2015, posted about a study on online hotel reviews, and how guests react to hotelier responses: A joint paper created by Accenture and the Cornell University School of Hotel Administration highlights the importance of online reviews, and how a travel company’s response can affect its reputation among travelers. The […]

September 4, 2015

It’s official, we’ve launched Booked – your hotel booking system!

For us here at Customer Alliance, this year was primarily devoted to our new hotel booking system. After months of developing and testing, we are thrilled to have officially launched Booked. Our hotel booking system is designed to offer an easy booking and reservation management system to hotels and their guests. With the help of […]

July 2, 2015

Torsten speaking at ITB

Since Wednesday, ITB, the World’s Leading Travel Trade Show has been taking place in Berlin. Of course, Customer Alliance also opened its doors to welcome you at our stand 162 in hall 6.1 and present our brand new product BOOKED. Tomorrow, as a special event, our COO Torsten Sabel will speak about the importance and […]

March 5, 2015

How to welcome your guests?

The first impression counts! Come up with little suprises for your guests. Give them a warm reception. You don’t like the feeling of failing your guests’ expectations? For most hotel guests, cleanliness is a very important factor. How to deal with negative reviews? Learn more in our >> free whitepaper! Visit us at ITB Berlin […]

February 20, 2015

The Review Effect

The rise of online reviews has done even more than shift the relation between hoteliers and their guests. Their importance has been growing to a point that they have even been drawing the attention of academic scholars. Dr. Edwin N. Torres and Dr. Dipendra Singh of Central Florida University recently conducted a search with the […]

February 13, 2015

Your pool? – Stories from the worst hotel

Last week, I experienced a very weird hotel story. Seeking to escape the -10° at home, I booked a hotel somewhere in the South Seas at a bargain price. Landing on this beautiful peninsula, I was well received by pleasant weather and a lot of sunshine. Eager and happy anticipation was written all over my […]

December 11, 2014

No reviews, less bookings

Here comes TripAdvisor alongside with PhoCusWright and reveals their study results on the connection of reviews and bookings. So I hear a lot of people saying reviews become less important, people are saturated, but the truth is 53 % of travellers won’t book you, if you have no reviews. That is more than half of […]

February 14, 2014