A guest article by Ullrich Kastner, Owner and Managing Director of myhotelshop
Don't be afraid!
Customer Alliance lands in Brighton
tips for creating surveys and analyzing guest feedback
Benefit from Snapchat Geofilters
There is more to them than just generic feedback
Know your website functioning and key performance indicators
Learn how with Customer Alliance
Answering hotel reviews is sometimes underrated, despite the influence of your responses on a guest's decision to choose your hotel or your competitors
Learn how to manage them
To click or not to click, that is the question
Discover which touchpoints you should already be acting on!
Don't spend hours and hours on numbers when you can just listen to your customers!
Read part 2 of our article, "The Rise of Online Reputation Management."
Read part 1 of our new article on online reputation management.
A good Customer Survey allows you to rapidly gather plenty of feedback. Learn about the basic principles and listen to what your customers have to say!
Things are becoming more complex within hotel revenue management. Learn about the evolution of RevPAR and increase your revenue with Customer Alliance!
Find out how to deal with negative reviews of your hotel for a truly effective complaint management.
With the rising commissions and fees hotels pay to third-party providers such as OTAs, it has become essential for survival to strengthen direct bookings.
Choose the right tools to understand and follow your customer's journey naturally - better marketing & reputation, boost direct sales & reduce commissions.
It’s time to get Booked and claim your independence from third party portals – with the Customer Alliance hotel booking engine.
Clear results after just 7 months for Hotel Weisser Hase through active review management with Review Analytics
Most hoteliers want to promote direct bookings via their own website. Doing so, you have to use certain web controlling tools. But how does this work in practice?
Who calls the shots: the marketing professional or the customer?
Getting more reservations, filling more rooms, and turning one-time guests into repeat customers.
Can negative reviews be something positive?
The Practical Handbook: A Must for any Hotel Manager
A detailed look into the most efficient google tools for hoteliers.
Control the mighty marketing tool instead of hiding from your guests.
In a world where everyone's a critic, where businesses live or die by a star rating or an online review, make controlling your reputation a priority.
How to drive demand to your property within the age of online reviews.
Part 1, learn the basic principles of the concept and why it gained traction in its early days.
Part 2, find out how user-generated content has shifted the concept of Hotel Revenue Management.
You want to realise business strategies and market your hotel more effective? So here we go with some advice for your hotel marketing plan.
Find out how you can collect more reviews and react to them immediately with in house feedback.
A difficult friendship or the perfect relationship?
Learn how our review management software can help you to generate more reviews on HolidayCheck.
Learn in this case study which impact our review management software has on direct bookings and commissions for external portals.
Today, in the age of the so-called web 2.0, everything is much easier. Word of mouth is still incredibly important.