As a hotelier, this is a question you probably get a lot. What are you doing to manage your online reputation? And, is that strategy successfully helping to increase your revenue? A previously nonexistent concept in the hospitality industry, ORM is now expected to be a primary aspect of a business’s marketing strategy for increasing revenue. But what exactly is this concept? And what does it really mean?
In short, Online Reputation Management (ORM) refers to the systematic management of customer comments and ratings – it’s your efforts to engage with and take control of online reviews.
Today, travelers methodically turn to online reviews when searching for accommodation, and what they find has a big influence on their decision to book. A successful ORM strategy ensures a strong online reputation, that attracts more guests and ultimately increases overall revenue. The goal is to establish an efficient and effective strategy that brings your business increased revenue!
So what are a few ways you can make sure you’re properly managing your reputation?
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