Alexander Fritsch is an expert in online-tourism. In addition to his work as a tourism consultant, coach and speaker he is a lecturer in the field of “eTourism” at the University of Applied Sciences in Chur, Switzerland. Holger Sigmund works as a tourism consultant and coach. He is also involved in his own travel business as an incoming and marketing expert.

With their joint company Tourismuspartner, the authors are considered true experts of hotel reviews. They organize seminars across the globe for the hospitality industry as well as for hotel chains. In addition to providing practical know-how, they help make the most of hotel reviews and offer assistance for managing online reputation.