Looking back at a successful ITB Berlin 2016


With blisters on our feet from all the walking and dry mouths from all the talking, we at Customer Alliance reflect upon the truly inspiring and successful days of the ITB Berlin 2016!


Post-ITB 2016

It’s the year for anniversaries and records — as ITB Berlin celebrated its 50th anniversary stronger than ever! According to the Messe Berlin GmbH, this year’s fair counted some 10,000 exhibitors from 187 countries meeting with 120,000 trade visitors from the 9th-13th of March – the largest number of trade visitors since the ITB launched in 1966, according to the fair.

The ITB Berlin has always been THE meeting point for our customers, partners, and, of course, our competitors. It is where we strengthen existing, and establish new, long-lasting relationships. Where we discuss the issues our industry faces and how our solutions help our customers and partners tackle those issues even more successfully in the future. First and foremost, it is where we discover and seize new business opportunities.

This year’s numbers report an increase in business conducted during the trade show from 6.7 billion euros in 2015 to 7 billion euros in 2016, from which we partook and confirmed our strategy.

Post-ITB 2016

Overall the message for us is clear:

Even in times of uncertainty end-consumers care about their vacations and keep the travel industry on their toes to continue improving the travel-experience.

This aligns perfectly with our mission to increase customer satisfaction and bookings for the hospitality industry; as well as, our vision to give businesses control over their reputation and bookings.

We are excited about the future of our industry and thankful for the outlook gained from the ITB Berlin 2016!

Curious about how our solutions can help you take control over your reputation and bookings? Simply request a free demo!

Post-ITB 2016

Post-ITB 2016

Post-ITB 2016




Looking back at a successful ITB Berlin 2016

With blisters on our feet from all the walking and dry mouths from all the talking, we at Customer Alliance reflect upon the truly inspiring and successful days of the ITB Berlin 2016!


Post-ITB 2016

It’s the year for anniversaries and records — as ITB Berlin celebrated its 50th anniversary stronger than ever! According to the Messe Berlin GmbH, this year’s fair counted some 10,000 exhibitors from 187 countries meeting with 120,000 trade visitors from the 9th-13th of March – the largest number of trade visitors since the ITB launched in 1966, according to the fair.

The ITB Berlin has always been THE meeting point for our customers, partners, and, of course, our competitors. It is where we strengthen existing, and establish new, long-lasting relationships. Where we discuss the issues our industry faces and how our solutions help our customers and partners tackle those issues even more successfully in the future. First and foremost, it is where we discover and seize new business opportunities.

This year’s numbers report an increase in business conducted during the trade show from 6.7 billion euros in 2015 to 7 billion euros in 2016, from which we partook and confirmed our strategy.

Post-ITB 2016

Overall the message for us is clear:

Even in times of uncertainty end-consumers care about their vacations and keep the travel industry on their toes to continue improving the travel-experience.

This aligns perfectly with our mission to increase customer satisfaction and bookings for the hospitality industry; as well as, our vision to give businesses control over their reputation and bookings.

We are excited about the future of our industry and thankful for the outlook gained from the ITB Berlin 2016!

Curious about how our solutions can help you take control over your reputation and bookings? Simply request a free demo!

Post-ITB 2016

Post-ITB 2016

Post-ITB 2016




Updated help section with improved usability

Our intuitive to use review software “Review Analytics” is even more user-friendly now, because: We completely updated our help section.

That’s new:

  • Search bar: For individual keyword search
  • FAQ: Clearly structured answers to frequently asked questions
  • Video-Tutorials: For quick insights into particular system areas (system maintenance, options, statistics, etc.)

>>Explore the new help section now

Clients of Customer Alliance can further look forward to this product update:

Addition to the new question type: “Review on a 5-point scale” in the section: “Add new question.”

  • By now, it is possible to generate individual questions as question type “Review on a 5-point scale” (Next to options comment field, multiple choices (only one answer or multiple answers). These questions can be rated with one point (unsatisfying) up to five points (excellent).

>>Get used to the new question type now


5 years Customer Alliance

In 2014, Customer Alliance celebrates its five years of existence!
That is a good reason to pop the corks and to review an exciting time shaped by some ups and downs! And we shall go on writing a success story…

At summer temperatures, our team, which has grown up to 55 people by now, celebrated Customer Alliance’s five years existence with great pomp. Of course, there was a nice barbecue as well as a lot of drinks…

Customer Alliance
Customer Alliance
Customer Alliance
Customer Alliance
Customer Alliance
See more pictures of our party on Instagram!

Milestones on the path of Customer Alliance

2009: Founding of the company as CAM Customer Alliance Management UG by Moritz Klussmann, Torsten Sabel and Chanyu Xu.

2010: First prototype, first pilot customers and first 3 Team members hired.

2011: Mountain Super Angel and High-Tech-Gründerfonds invest into Customer Alliance.

2012: Customer Alliance becomes official Partner of the German Hotel Association (IHA) and expands throughout Germany.

2013: Customer Alliance becomes market leader in Germany and expands to France.

2014: Expansion to Benelux. First month that French team overtakes German team in terms of new signed customers (almost becoming market leader on the French market).

Further goals for this year:
Enlarge our team from 50 people (at the start of 2014) up to 70!

Vision:
Become market leader on a european scale concerning Hotel Reputation Management and Online Marketing.