A boost for your visibility – your Customer Alliance reviews now also published on Trivago!


To improve your online reputation effectively in the long-run, you need to take a holistic approach to your review management. It’s not just about collecting and analyzing what your guests and customers have to say about you, what you are great at, and where you need to improve. It is at least as important to focus on the distribution of your reviews to increase your visibility and generate even more valuable reviews in the future.

This is why, for our newest Review Analytics improvement, we focused on increasing your visibility even further. Our Review Analytics software allows you to predefine how many guests are invited to leave their reviews for you on HolidayCheck, Google+, Tripadvisor or Zoover. This already makes for great visibility across all the major review sites.

To increase your visibility even further…

With the travel metasearch engine Trivago gaining more and more trust from travellers searching for the hotel with the best value, it has become even more interesting to make your Customer Alliance rating also visible for travellers using Trivago.

This is why our new interface with Trivago now also allows you to display your Customer Alliance reviews on the world’s largest hotel search – Trivago!

Trivago and Customer Alliance

How does it work?

Displaying your reviews on Trivago – in addition to the integration on your own website – will solely further increase your visibility. And it is important to note that of course no content will be duplicated through this action. Your Customer Alliance reviews will be displayed on Trivago by default. If you however do not want your Customer Alliance reviews be displayed on Trivago you can chose to deselect the option in your “Distribution-Settings”.

The function on your backend is available already and your reviews will start being displayed on Trivago in the upcoming weeks.

Trivago and Customer Alliance

Make sure to increase your visibility and convince your future guests also on Trivago!

Not a Customer Alliance user yet, but interested in improving your online reputation? Get a free live demo with one of our consultants!




A boost for your visibility – your Customer Alliance reviews now also published on Trivago!

To improve your online reputation effectively in the long-run, you need to take a holistic approach to your review management. It’s not just about collecting and analyzing what your guests and customers have to say about you, what you are great at, and where you need to improve. It is at least as important to focus on the distribution of your reviews to increase your visibility and generate even more valuable reviews in the future.

This is why, for our newest Review Analytics improvement, we focused on increasing your visibility even further. Our Review Analytics software allows you to predefine how many guests are invited to leave their reviews for you on HolidayCheck, Google+, Tripadvisor or Zoover. This already makes for great visibility across all the major review sites.

To increase your visibility even further…

With the travel metasearch engine Trivago gaining more and more trust from travellers searching for the hotel with the best value, it has become even more interesting to make your Customer Alliance rating also visible for travellers using Trivago.

This is why our new interface with Trivago now also allows you to display your Customer Alliance reviews on the world’s largest hotel search – Trivago!

Trivago and Customer Alliance

How does it work?

Displaying your reviews on Trivago – in addition to the integration on your own website – will solely further increase your visibility. And it is important to note that of course no content will be duplicated through this action. Your Customer Alliance reviews will be displayed on Trivago by default. If you however do not want your Customer Alliance reviews be displayed on Trivago you can chose to deselect the option in your “Distribution-Settings”.

The function on your backend is available already and your reviews will start being displayed on Trivago in the upcoming weeks.

Trivago and Customer Alliance

Make sure to increase your visibility and convince your future guests also on Trivago!

Not a Customer Alliance user yet, but interested in improving your online reputation? Get a free live demo with one of our consultants!




Where are you during your Customer’s Journey? Discover the touchpoints you should already be acting on!

You can learn a lot from your guests, particularly when it comes to the things that could make your business more successful. In the hospitality industry of 2015, it has become increasingly important for a hotel to make sure its customers and guests have a smooth booking experience; keeping an eye on your customer’s journey might just be the key to getting you more bookings.
Customer Journey

View the full infographic here!

Take Tobi, the traveller. As a business-owner and millennial, Tobi automatically turns to technology and the internet when looking for a place to stay, whether he be travelling for business or pleasure – sometimes he even likes to combine both!
Customer Journey
At this point in his life, Tobi is a tried and experienced traveller and hotel-booker. He knows what he enjoys as a guest and customer, and knows what aspect of a hotel most speaks to him. So when it comes to finding and booking a hotel, he has his process down. Finding potential hotels with a good sampling of online reviews is an important part of that process. He always starts with some quick research, checking out at least 5 to 7 hotels and their online reviews before settling on a few he likes. Only hotels for which he can find online reviews make it into that list!
How reviews influence Tobi's decision...

But what are the keywords Tobi is looking for? Does the hotel offer all the services he needs?

Customer Journey
Not surprisingly, one of the first things our traveller Tobi likes to look at is the price. But although comparing prices is a very important part of the decision-making process, it’s by no means the only deciding factor. There are a number of keywords Tobi also looks out for, and at the top of that list is “breakfast” (after all, a good breakfast can make or break your day! And a breakfast that’s included with your stay is even better). He also always tries to get a sense of the quality of the hotel’s service.

After all of these things have been taken into consideration (online reviews, price, important services…), Tobi has three hotels left in his list of possibilities.
Customer Journey
Tobi still has to decide where to book, and this is where you hook him or lose him. Tobi likes to book directly from a brand or merchant website. So when a hotel’s website doesn’t have a booking engine, he’ll generally turn to the two hotels that are remaining.
Customer Journey
Tobi often decides to go somewhere for a business meeting or extend his trip at the last minute. In this situation, he likes to be able to book on-the-go, from his smartphone. After all, it’s 2015, and the age of technology. A hotel website that isn’t responsive with smartphones in today’s world gets another black mark. Such a website is more complicated to navigate, and Tobi doesn’t want to bother spending too much time searching for the information he needs.
Customer Journey
He’s left with one option: he turns to the hotel with a responsive website and books his room.

He comes to the hotel and enjoys the service (and breakfast!) he was hoping for, giving you the satisfaction of having made a guest happy. But his customer journey doesn’t end with his check-out!
Tobi enjoys his stay...
When he gets home, he receives an email asking if he would be so kind as to leave a review. With memories of his recent stay fresh in his mind, he decides to do it: he writes the review immediately.

Customer Journey
And the next time another Tobi the traveller starts researching a place to stay in your town, he comes across this same review and is convinced to book as well!

Customer Journey

Check out our Whitepaper “A Customer’s Journey” to find out more about your guest’s customer journey and how you can become more involved in it.

Want to learn about how we can help you? Talk to one of our consultants to find out about our Control Panel.




How online reviews can actually increase a hotel’s revenue per available room (RevPAR)

RevPar and reviews

In a post from August 2015, TravelPulse.com posted about a study on online hotel reviews, and how guests react to hotelier responses:

A joint paper created by Accenture and the Cornell University School of Hotel Administration highlights the importance of online reviews, and how a travel company’s response can affect its reputation among travelers.

The paper, “Thumbs Down…to Thumbs Up,” draws on a variety of worldwide studies to show how travelers and consumers review and purchase.
Per the paper, one Cornell Hospitality Quarterly study in 2014 showed how online reviews can actually increase a hotel’s revenue per available room (RevPAR), one of the industry’s most important performance metrics.

For the study, authors Ines Blal and Michael Sturman obtained TripAdvisor reviews from more than 300 hotels in London over a 13-week period, as well as RevPAR and occupancy data from STR Global for these same hotels. They found that a hotel’s review score increased RevPAR for higher-end hotels, regardless of the number of reviews. On the other hand, a lower-end hotel’s RevPAR generally increased as the number of reviews increased.

Read the full post on Travelpulse.com

Are you managing your online reviews already? Are you in control of your online hotel reputation? Is your RevPar up to par?

Contact us for a free demo and learn how to manage all your online reviews in one single place. Learn how to gain control of your online hotel reputation and improve your visibility across the web with our tool for 360° hotel review management. Save time in the evaluation of your guest feedback, keep an eye on your reputation and get more direct bookings!