Our Semantic Analysis extended to Competitors


Semantics

Keep an edge on the competition

We enhanced our Competition section  by extending Semantic Analysis to your competition. You can now analyze and compare the strengths and weaknesses of your competitors to your own, based on keywords mentioned about them online. This not only allows you to better understand if and where, but why you are better or worse than your competitor.

Where can I find this information?

  1. Navigate to your Competition section
  2. Choose Semantics from the menu
  3. Here you can choose one of your competitors from the drop-down and see their positive and negative mentions within the table.
  4. If you would like to see examples of those positive and negative mentions, click a keyword from the table and you can see the reviews with the word mentioned below the table.
  5. The keyword will be highlighted within the text.
  6. You can also distinguish between positive and negative reviews by clicking the checkbox for positive or negative. Clicking both checkboxes shows both types of mentions.

But, I do not have a “Competition” section…

If you do not see a “Competition” section in your menu, you either need to upgrade your package to Plus or Premium or send your list of competitors (5 to 10 depending on your package) to Customer Care. Talk to your Customer Care representative today to find out more.

In the meantime, take a look at the new Semantic Analysis

Check it out now!


Our Semantic Analysis extended to Competitors

Semantics

Keep an edge on the competition

We enhanced our Competition section  by extending Semantic Analysis to your competition. You can now analyze and compare the strengths and weaknesses of your competitors to your own, based on keywords mentioned about them online. This not only allows you to better understand if and where, but why you are better or worse than your competitor.

Where can I find this information?

  1. Navigate to your Competition section
  2. Choose Semantics from the menu
  3. Here you can choose one of your competitors from the drop-down and see their positive and negative mentions within the table.
  4. If you would like to see examples of those positive and negative mentions, click a keyword from the table and you can see the reviews with the word mentioned below the table.
  5. The keyword will be highlighted within the text.
  6. You can also distinguish between positive and negative reviews by clicking the checkbox for positive or negative. Clicking both checkboxes shows both types of mentions.

But, I do not have a “Competition” section…

If you do not see a “Competition” section in your menu, you either need to upgrade your package to Plus or Premium or send your list of competitors (5 to 10 depending on your package) to Customer Care. Talk to your Customer Care representative today to find out more.

In the meantime, take a look at the new Semantic Analysis

Check it out now!


Let’s talk semantics – a concise look at all of your online reviews

What are you doing well? In which areas do your guests think you need to make improvements? Which topics most come up in your hotel’s reviews?

All of these are important questions, and our semantic analysis helps you get to the bottom of them. With Review Analytics, we at Customer Alliance not only help you manage your online reputation, but we also help you improve that reputation by helping you easily understand what your guests are saying about you.

Let’s face it, guests rarely give you honest feedback at check-out. They might give you an idea of their feelings concerning their stay, but unless they have a big complaint, they won’t say too much more to you in person. It’s not uncommon to be told that “everything was fine, thanks!”, only to find a negative review with details of that same guest’s critiques just a few days later. As frustrating as this might be, it also provides you with a new opportunity to respond to criticism and pin-point your strengths and weaknesses.

For those hoteliers who are willing to face the unpleasantness of online reviews, a lot can be learned – and fixed – from guests’ honest feedback; the fact is that it has never been possible to so improve your processes as it is in today’s age of online reviews. However, not everyone is reacting yet. Taking note of your guest feedback may just get you one step ahead of your competitors.

Getting answers with your semantic analysis

Your semantic analysis helps you get a better idea of your strengths and weaknesses by analyzing the content of your reviews. This analysis permits you to stay aware of the words that most often arise in reviews concerning your hotel, and to know which ones are mentioned in a negative or positive context.

customer-alliance-review-analytics-semantics-word-search

Better focused marketing and better resolved conflicts mean happier guests, and generally more bookings! Your semantic analysis gives you a quick overview of the most important elements of your reviews. This means you can easily be aware of – and thus better address – any issues that might arise, as well as sell your strong points.

customer-alliance-review-analytics-semantics

You can analyze your guests’ feedback without spending hours looking through every single review. All you need to do is act!

A more thorough analysis – looking at your reviews on all portals

Our philosophy here at Customer Alliance is that we can always do even better. In keeping with this, we’ve improved your semantic analysis section. The analysis now looks at reviews from external portals, as well as your Customer Alliance reviews, so that you can draw your conclusions from a complete list of your reviews.

customer-alliance-review-analytics-statistics-semantics-reviews-en

Bringing back your “word cloud” – visualizing your strengths and weaknesses

You spoke and we listened! In response to requests from our customers, we’ve also brought back the word cloud. This word cloud makes your semantic analysis even easier to understand. With color-coding and varied word sizes, this feature gives you the opportunity to visualize exactly which topics come up most often, which ones are mentioned positively and which ones are mentioned negatively.

customer-alliance-review-analytics-semantics-word-cloud

Understanding your semantic analysis and keeping track of your strengths and weaknesses has never been so easy! Now that you know what your guests are talking about, it’s your turn to act. Let’s improve your reputation and get more bookings together! View your “Semantics” section.

Not a Customer Alliance user yet, but interested in improving your online reputation? Get a free live demo with one of our consultants!




June 2015 Product Updates

We are excited to share the product updates implemented throughout the month!

Improvements to your “Semantics” section

We’ve improved your “Semantics” page, providing more complete information with a semantic analysis of your reviews on external portals, in addition to your Customer Alliance reviews.

In response to customer requests, we’ve also brought back your “Word Cloud”. This feature helps you visualize your strengths and weaknesses by presenting to you the words that most arise in your reviews, in varied sizes and colors.

Questionnaire feature – Now optional comment box

We have a new feature for your questionnaire. You now have the option of removing the comment boxes which accompany your questions rated on a 5-point scale.

We hope you enjoy the updates!

Not a Customer Alliance user yet, but interested in improving your online reputation? Get a free live demo with one of our consultants!




4 new feature releases

We are very excited to share some good news with you. December 6th, 2013, we will add some very useful, brand-new features to your Customer Alliance backend. The new features will help you to manage all your online reviews in an even more efficient way.

What is new:


  • Reviews: Do you remember those days where you had to create multiple tabs to manage your online reputation? Those days are over. From next week on your review stream displays not only all your Customer Alliance reviews but also the text reviews from the 11 most important portals, such as HRS, booking.com, TripAdvisor and HolidayCheck.
  • Statistics: Your new backend will provide you with an overview of all categories with scores, that your guests have rated on different review portals.
  • Report: The Excel or PDF reporting is now created in a blink of an eye.
  • Reviews & Statistics: Last but not least we improved the review stream and statistics section. Working more consequently with the colors of a traffic light that easily point out where improvement needs to be done. The new navigation and interface is simpler and more user friendly.

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Brand-new Review Stream


While waiting impatiently for the new features take pleasure in our brand-new website. We created an enhanced knowledge center, where you get the latest information on the hospitality industry.