Four Pillars published an infographic on The Impact of Social Media within the Hospitality Industry. To no suprise online reviews are the second biggest trustworthy influencer on booking decisions. They were only beat by personal recommendations and word-of-mouth. 70 % of the travellers trust online reviews, although only half of them, 46 %, are willing to leave a review. So to drive reviews will also be a top priority for hotels in 2014. Convert your guests into brand advocats. The sooner, the better.
Content Marketing Manager