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Code of conduct
Hotel reviews on the internet have become an indispensable tool for the Hotelier, as well as an intergral part of Hotel quality management systems, this is owing to the strong influence they have on a guests decision to book a stay.
Customer Alliance is helping hotels to guage their guests opinions and desires by actively and systematically publishlishing reviews on the hotel's own website. This code of conduct of Customer Alliance and its partner hotel serves as a guide to achieve these goals in a sustainable way.
We stand for ...
... the systematic surveying of all hotel guests after departure.
... reviews of actual real overnight guests.
... the publication of reviews (both positive and negative).
... a zero... tolerance policy against tampering.
... maintaining the anonymity of guests.
... compliance with all statutory data protection standards.
... systematic analysis of complaints.
... a fair and transparent handling of reviews.
... Direct integration of reviews on the hotel website resulting in increased bookings.
We are against: …
... any manipulation or falsification of reviews.
... purchased or ordered reviews.
... false statements of fact.
... illegal, defamatory or abusive personal reviews.
... extortion attempts by guests.
... transfer or sale of reviews.
