{"id":3676,"date":"2012-11-28T11:37:26","date_gmt":"2012-11-28T11:37:26","guid":{"rendered":"http:\/\/www.customer-alliance.com\/der-online-bewertungs-markt-ist-in-bewegung\/"},"modified":"2023-04-14T08:39:05","modified_gmt":"2023-04-14T08:39:05","slug":"der-online-bewertungs-markt-ist-in-bewegung","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/de\/articles\/der-online-bewertungs-markt-ist-in-bewegung\/","title":{"rendered":"Der Online-Bewertungs-Markt ist in Bewegung"},"content":{"rendered":"<h4>HRS \u00e4ndert die Hotel-Suche und Facebook integriert nun auch ein Bewertungssystem f\u00fcr Pl\u00e4tze.<\/h4>\n<p>Heute bin ich auf einen interessanten Artikel auf&nbsp;<a href=\"http:\/\/hottelling.net\/2012\/11\/28\/hrs-de-andert-hotel-suche-ausgerechnet-gastebewertungen-sollen-auflistung-bestimmen-halfte-der-hoteliers-kampfen-mit-gefalschten-hotelbewertungen\/\" target=\"_blank\" rel=\"noopener\">hottelling.net<\/a>&nbsp;gesto\u00dfen. Bisher wurden die Hotels auf dem Buchungsportal HRS anhand des Preises aufgelistet. Doch nun wird dieses System umgestellt. Zuk\u00fcnftig sollen Hotels gem\u00e4\u00df ihrer G\u00e4stebewertung aufgelistet werden. Hierbei spiele vor allem die Anzahl der Bewertungen, die f\u00fcr ein Hotel abgegeben wurden, eine gro\u00dfe Rolle.<\/p>\n<p>Meiner Meinung nach, wirkt dies dem Trend der Manipulation von Bewertungen nicht gerade entgegen, wie auch in dem Artikel beschrieben:<\/p>\n<blockquote><p>&#8222;Rund ein Viertel der Befragten legten dar, dass (negative) Bewertungen offenbar von Konkurrenzbetrieben verfasst worden seien. Ein weiteres Viertel gab zu, selbst Bewertungen manipuliert zu haben. 43 Prozent der Hotels berichten von Erfahrungen von Erpressungen von G\u00e4sten, die mit einer negativen Bewertung drohten, wenn sie kein Upgrade oder \u00e4hnliches erhielten.&#8220;<\/p><\/blockquote>\n<p>Den ganzen Artikel lesen sie <a href=\"http:\/\/hottelling.net\/2012\/11\/28\/hrs-de-andert-hotel-suche-ausgerechnet-gastebewertungen-sollen-auflistung-bestimmen-halfte-der-hoteliers-kampfen-mit-gefalschten-hotelbewertungen\/\" target=\"_blank\" rel=\"noopener\">hier<\/a>.<\/p>\n<p><a href=\"http:\/\/www.futurebiz.de\/artikel\/bewertungsplattform-facebook-nutzer-werden-aufgefordert-orte-zu-bewerten\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignright size-thumbnail wp-image-1037\" title=\"Facebook-icon\" alt=\"\" src=\"http:\/\/blog.customer-alliance.com\/wp-content\/uploads\/2012\/11\/Facebook-icon-150x150.png\" width=\"150\" height=\"150\"><\/a><\/p>\n<div><span style=\"color: #0000ee;\"><br \/>\n<\/span>Die Bedeutung von Online-Bewertungen hat nun auch <a href=\"http:\/\/www.futurebiz.de\/artikel\/bewertungsplattform-facebook-nutzer-werden-aufgefordert-orte-zu-bewerten\/\" target=\"_blank\" rel=\"noopener\">Facebook <\/a>dazu veranlasst, ein eigenes Bewertungssystem \u00e0 la Qype zu integrieren. Lokalit\u00e4ten k\u00f6nnen zuk\u00fcnftig anhand einer Sternebewertung weiter empfohlen werden. Mehr dazu gibt es <a href=\"http:\/\/www.futurebiz.de\/artikel\/bewertungsplattform-facebook-nutzer-werden-aufgefordert-orte-zu-bewerten\/\" target=\"_blank\" rel=\"noopener\">hier<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[1566],"class_list":["post-3676","articles","type-articles","status-publish","hentry","category-neuigkeitenreputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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