{"id":3693,"date":"2013-02-06T09:07:53","date_gmt":"2013-02-06T09:07:53","guid":{"rendered":"http:\/\/www.customer-alliance.com\/neues-white-paper-zum-thema-bewertungsmanagement\/"},"modified":"2023-04-14T08:37:45","modified_gmt":"2023-04-14T08:37:45","slug":"neues-white-paper-zum-thema-bewertungsmanagement","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/","title":{"rendered":"Neues White Paper zum Thema Bewertungsmanagement"},"content":{"rendered":"<h4><strong>Kontrollieren Sie das m\u00e4chtige Marketingtool anstatt sich vor Ihren G\u00e4sten zu verstecken.\u00a0<\/strong><\/h4>\n<div>\n<p style=\"text-align: left;\">Haben Sie auch Angst vor der Meinung Ihrer G\u00e4ste und f\u00fchlen sich verloren im scheinbar undurchdringlichen Dschungel von Bewertungs- und Buchungsportalen, Feedbackb\u00f6gen und Reklamationen?<\/p>\n<p style=\"text-align: left;\">Wenn Sie nicht auf das Feedback Ihrer G\u00e4ste reagieren, dann machen Sie es genau falsch. Verstecken und den Kopf einziehen bringt leider gar nichts, denn Ihre (potenziellen) G\u00e4ste sind bestens organisiert und tauschen sich im Internet untereinander aus.<\/p>\n<p>Wie bei vielen anderen Aufgaben auch ist System der Schl\u00fcssel zum Erfolg. Mit einem konsequenten Plan und vor allem Kontinuit\u00e4t l\u00e4sst sich das G\u00e4stefeedback b\u00e4ndigen.<\/p>\n<p>Bewertungen k\u00f6nnen ein Verst\u00e4rker im positiven aber auch im negativen Sinne sein. Daher sollten Sie als Hotelier sich diesen Kanal zu Nutzen machen, ihre Bewertungen aktiv steuern, das Feedback konstruktiv behandeln und dadurch Ihre Online-Positionierung verbessern.<\/p>\n<p style=\"text-align: left;\">In unserem White Paper erfahren Sie, wie Sie in vier Schritten ein funktionierendes Bewertungsmanagement aufbauen. Besonderes Interesse gilt dabei dem Umgang mit dem Feedback. Lesen Sie daher Tipps, wie Sie am besten auf G\u00e4stebewertungen reagieren und vor allem auch auf Kritik antworten sollten. Die Checkliste am Schluss fasst in zehn Punkten kurz und knapp zusammen, worauf es beim Bewertungsmanagement ankommt.<\/p>\n<\/div>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.customer-alliance.com\/de\/whitepapers\/bewertungsmanagement\">Download<\/a><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[685],"class_list":["post-3693","articles","type-articles","status-publish","hentry","category-neuigkeiten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neues White Paper zum Thema Bewertungsmanagement - Customer Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neues White Paper zum Thema Bewertungsmanagement - Customer Alliance\" \/>\n<meta property=\"og:description\" content=\"Kontrollieren Sie das m\u00e4chtige Marketingtool anstatt sich vor Ihren G\u00e4sten zu verstecken.\u00a0 Haben Sie auch Angst vor der Meinung Ihrer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Alliance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CustomerAlliance\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T08:37:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CustomerAll\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/\",\"url\":\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/\",\"name\":\"Neues White Paper zum Thema Bewertungsmanagement - Customer Alliance\",\"isPartOf\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\"},\"datePublished\":\"2013-02-06T09:07:53+00:00\",\"dateModified\":\"2023-04-14T08:37:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.customer-alliance.com\/es\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neues White Paper zum Thema Bewertungsmanagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"name\":\"Customer Alliance\",\"description\":\"Stress-free customer feedback &amp; review management\",\"publisher\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\",\"name\":\"Customer Alliance\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"width\":431,\"height\":134,\"caption\":\"Customer Alliance\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CustomerAlliance\",\"https:\/\/x.com\/CustomerAll\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neues White Paper zum Thema Bewertungsmanagement - Customer Alliance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/","og_locale":"de_DE","og_type":"article","og_title":"Neues White Paper zum Thema Bewertungsmanagement - Customer Alliance","og_description":"Kontrollieren Sie das m\u00e4chtige Marketingtool anstatt sich vor Ihren G\u00e4sten zu verstecken.\u00a0 Haben Sie auch Angst vor der Meinung Ihrer [&hellip;]","og_url":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/","og_site_name":"Customer Alliance","article_publisher":"https:\/\/www.facebook.com\/CustomerAlliance","article_modified_time":"2023-04-14T08:37:45+00:00","twitter_card":"summary_large_image","twitter_site":"@CustomerAll","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/","url":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/","name":"Neues White Paper zum Thema Bewertungsmanagement - Customer Alliance","isPartOf":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#website"},"datePublished":"2013-02-06T09:07:53+00:00","dateModified":"2023-04-14T08:37:45+00:00","breadcrumb":{"@id":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.customer-alliance.com\/de\/articles\/neues-white-paper-zum-thema-bewertungsmanagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.customer-alliance.com\/es\/articles\/"},{"@type":"ListItem","position":2,"name":"Neues White Paper zum Thema Bewertungsmanagement"}]},{"@type":"WebSite","@id":"https:\/\/www.customer-alliance.com\/fr\/#website","url":"https:\/\/www.customer-alliance.com\/fr\/","name":"Customer Alliance","description":"Stress-free customer feedback &amp; review management","publisher":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.customer-alliance.com\/fr\/#organization","name":"Customer Alliance","url":"https:\/\/www.customer-alliance.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","width":431,"height":134,"caption":"Customer Alliance"},"image":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CustomerAlliance","https:\/\/x.com\/CustomerAll"]}]}},"_links":{"self":[{"href":"https:\/\/www.customer-alliance.com\/de\/wp-json\/wp\/v2\/articles\/3693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customer-alliance.com\/de\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.customer-alliance.com\/de\/wp-json\/wp\/v2\/types\/articles"}],"wp:attachment":[{"href":"https:\/\/www.customer-alliance.com\/de\/wp-json\/wp\/v2\/media?parent=3693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customer-alliance.com\/de\/wp-json\/wp\/v2\/categories?post=3693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}