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How can Customer Alliance help me create new content for my website?
articles July, 2018
Content is King.
The content you post on your website is one of the most important factors in search engine optimisation. And search engine optimisation (SEO) is the key to success.
Search engines like Google are designed to always deliver the best results for the user’s query. The better, more relevant, higher-quality and “fresher” the content of a website, the higher you will rank on Google. The higher you rank on Google, the more clicks you get. You probably know that from your own search behavior – or have you ever clicked through page 7 in the Google results?
One of the top places on page 1 promises the most success – and after all that’s what you’re aiming for for yourself and your business, right?
New and high quality content for your website
But how exactly does the content define itself, which will secure you one of the top positions in the ranking? Apart from the on-page optimisation with keywords and co., which of course also plays a role in search engine optimisation, you can easily generate your own high quality content for your website.
Quality of Content
Google loves high-quality content because it meets the needs of the user. The higher the quality of the content, the better the ranking. High-quality content adds value for the user, is helpful and provides information – such as authentic feedback and reviews from guests on a hotel website.
The focus here is not on a wealth of keywords that enrich the content, but on a well-understood, informative text that was written for people, not for search engines. Good content answers the possible questions of the user and is thus classified as particularly relevant by Google. So take care when writing texts for your website. From the info text on the start page, about the description of the rooms of a hotel to images of the restaurant: content should be target-oriented and informative.
But it’s not just content that counts, but how you present it. Identify your audience and ensure a consistent style that runs through your entire website – from the homepage to each category. Because even the Googlebot is able to judge the level of language used and to consider this in the ranking.
Incidentally, the same applies to the spelling, the grammar and the formatting of your content. Google loves clearly structured content. Use headlines and subheadings, use enough free space, and divide your content into multiple sections, using bullet points and lists. This not only increases the readability, but also increases the quality of the page.
Take the opportunity to link to sources or other websites. Outbound links are also seen by Google as a sign of quality and credibility and provide users with added value.
Length of content
There is much discussion about the optimal length of texts on the internet. Optimal from the perspective of search engine optimisation are texts of at least 1,000 words. But you are probably neither a blogger nor a news site, but an entrepreneur, and for that reason you may neglect this point for once. However, if you are a hobby-Shakespeare and have enough time, there’s nothing wrong with integrating a blog or news category into your website and regularly enrich it with longer texts.
Google loves fresh content. And fresh means new in this case. The more frequently content on your site is updated or supplemented, the better the findability and ranking of your website, and the higher the number of clicks and thus also sales.
Understandably, it’s not always possible to find the time to feed your web presence continuously with new contents in your busy work day. Fortunately, you don’t have to, because this task takes care of itself, so to speak.
An almost inexhaustible source of fresh content published (almost) on its own on your site are customer reviews. Not only do they serve your future customers or guests as information, they also boost trust in your business and help you to prevail over your competitors – reviews are also new content that makes your website attractive to search engines.
With a rating management tool like Customer Alliance, you have the ability to actively and automatically ask your customers for reviews. These reviews are automatically displayed on your website – so with every guest feedback you’ll get fresh and high quality content for your page that will make you climb the Google ranking.
We’re happy to help you generate new content for your website. Just try it out and test our solution for a full 30 days free of charge and without obligation.