Bring all your guest feedback together

Centralize reviews and surveys in one platform. Reply to guests, track satisfaction scores, benchmark competitors, and make informed decisions based on guest feedback.

Book a personalized demo to see how it works

Chosen by leading hotels worldwide

Meet Customer Alliance:

your guest feedback insights and reputation management solution

Centralize all your reviews in one place

View and respond to reviews from all major portals in one dashboard

Reply with AI suggestions or saved templates in 30+ languages

Assign reviews and track reply status across your team

Easily identify negative reviews with alerts, so you can take fast action

Understand what matters most to your guests with tailored surveys

Build your own survey questionnaire or choose from our templates

Ask targeted questions to assess specific areas like a restaurant or spa

Distribute surveys automatically via SMS, email, WiFi, tablet, or QR code

Reach guests in their language. 30+ languages available

Find hidden growth potential in your guest feedback

Let our software analyse all your guest feedback automatically and spot trends

See what guests talk about most, what delights them and what needs attention

Identify the topics that impact satisfaction, NPS and reputation the most

Get instant, actionable insights to guide smarter decisions

We’re connected to platforms you already use

With support for 90+ interfaces, you’ll enjoy a seamless connection to our solution.

Ready to see what data-driven feedback management can do for your hotel?

Over 5,000 hotels trust Customer Alliance

to manage feedback and build a reputation that drives visibility and revenue

Result:
55%

more Google reviews in one year

We definitely recommend it because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation and enables concrete action planning for continuous operational improvement.

My Arbor Hotel
Result:
#1
ranked

hotel in their region on Booking.com

Customer Alliance helps us streamline many processes and allows us to have a more proactive approach to guest requests. Responding to guest comments gives the greatest value as it makes the job easier.

Relais Castello di Casiglio
Result:

Tripadvisor

“Best of the Best 2024”

hotel in their region on Booking.com

The main value of Customer Alliance is that the guest already finds our reviews on the hotel website so they don’t have to look elsewhere. Over the years Customer Alliance has helped collect so many reviews, and they have increased sharply in quality.

Hotel Nordik
Result:

Brand NPS

improved from 63 → 70

in less than three months

Customer Alliance made it simple for us to create surveys that actually work. It saves us time and helps us listen to every generation.

Forsyth Country Club

Your guests are already talking about you.

Let’s make sure what they say helps your hotel grow.

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2026

— Customer Alliance. All rights reserved.

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