Power your reputation strategy and earn guest trust at scale
Automate the feedback process, manage multi-language replies, and increase exposure on Google, Expedia, and more.
Taking the stress out of guest feedback for 5k+ hotels




Here’s what’s helping hotel teams
win with guest feedback
With Customer Alliance you can...
Collect and Monitor feedback
Collect and monitor all reviews and survey responses in one place. Avoid open tabs, scattered logins, and missed replies across platforms.
Save hours through automation
Automate survey distribution, review invitations, and reply workflows. Use smart filters and AI-generated responses to save hours each week.
Track performance with built-in metrics
Track NPS, CSAT, and PRS with built-in tools that show exactly where performance is strong and where improvements are needed.
Support multi properties and teams
Support multiple properties and users with one shared dashboard, ensuring alignment across teams and consistent quality across locations.
Increase review volume
Hotels using Customer Alliance increase review volume by up to 30% through automated collection and smart distribution.
Connect once and keep it running
Easily integrate with 90+ PMS and hotel tech systems. Once active, Customer Alliance keeps feedback flowing with minimal manual effort.
A guest feedback data insights platform
Review Stream
All your guest reviews in one inbox, with automation and AI replies
- View and respond to reviews from all portals in one dashboard
- Reply with AI suggestions or saved templates in 30+ languages
- Assign reviews and track reply status across your team
- Easily identifiy negative reviews with alerts, so you can take fast action
Custom surveys
Ask the right questions and get the insights that matter
- Build your own survey questionnaire or choose from our templates
- Ask targeted questions to assess areas like the restaurant or spa
- Distribute surveys via SMS, email, WiFi, tablet, or QR code
- Reach guests in their language. 30+ languages available
AI Hub
Let AI analyse all your guest feedback and find hidden growth potential in seconds
- Spot what guests talk about most, what’s exceeding expectations, and what needs improvement
- Get instant actionable AI-powered insights on where to act
- See which topics are truly impacting your CSAT and NPS
- Save time by skipping manual analysis and getting straight to insights
Hotels using Customer Alliance get real results
more Google reviews in one year
My Arbor Hotel
#1 ranked
hotel in their region on Booking.com
Relais Castello di Casiglio
“Best of the Best 2024”
Tripadvisor Travelers’ Choice Award
Hotel Nordik
Curious to see what Customer Alliance can do for your hotel?