Guest Feedback Insights Platform

Guest feedback management that fuels unforgettable experiences

5,000+ hotels trust Customer Alliance to simplify guest feedback operations and equip hotel teams with insights from past experiences to help shape what comes next.

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Structure your guest feedback. Create unforgettable guest experiences.

Customer Alliance gives hotels one place to distribute, collect, respond to, and gather insights from guest feedback by combining automation and intelligence. Everything is centralised, easy to manage, and ready to support operational decisions.

Give your team time for what really matters

Once the platform is in place, review requests are sent automatically, replies are faster, and targeted surveys flow smoothly. With everything running in the background, hotel teams stay informed without being overwhelmed. Workflows stay efficient, and staff gain the time and clarity to focus on what matters most: genuine connection and the experiences guests never forget.

Customer Alliance: The guest feedback data insights platform

  • Have reviews from Google, Tripadvisor, and more centralized in one place to save time and respond faster
  • Reply with the help of our AI Reply Assistant that suggests personalized, human-sounding responses in multiple languages
  • Automatically distribute your review requests to portals like Google, HolidayCheck, and Zoover to boost your visibility
  • Easily identifiy negative reviews with alerts, so you can take fast action​
  • Have access to fully customizable surveys. Build your own survey questionnaire or choose from our templates ​
  • Reach guests in their language with surveys available in 30+ languages, automatically matched to guest preferences
  • Distribute surveys your way via SMS, email, WiFi, beacon, tablet, or QR code, wherever your guests engage
  • Easily spot trends and issues with real-time dashboards and filters by department, service, or location
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  • Get instant actionable AI-powered insights based on your latest reviews and know exactly where to act
  • Spot what guests talk about most, what’s exceeding expectations, and what needs improvement
  • Save time by skipping manual analysis, getting straight to insights​ and having access to presentation-ready insights

  • See which areas have the biggest impact on your CSAT or NPS and get AI generated action points based on your scores and feedback

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We are as committed to exceptional service as the hotels we work with

Here is what some of them are saying about their experience using Customer Alliance:

“Customer Alliance helps us streamline many processes and allows us to have a more proactive approach to guest requests. Responding to guest comments gives the greatest value as it makes the job easier.”,

Relais Castello di Casiglio
“We definitely recommend it because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation and enables concrete action planning for continuous operational improvement” ,

My Arbor Hotel
Sara Priller, Executive Assistant
’The main value of Customer Alliance is that the guest already finds our reviews on the hotel website so they don’t have to look elsewhere. Over the years Customer Alliance has helped collect so many reviews, and they have increased sharply in quality’’.

Hotel Nordik
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Here’s what’s helping hotel teams win with guest feedback

Seamless integration with 90+ hotel systems, including Mews, Apaleo, and Oracle Opera PMS

Generate reports out of the platform and track your most important metrics

Unlimited users on every plan so your entire team can collaborate on guest feedback

Customisable website widgets to highlight your guest satisfaction publicly

Curious to see what Customer Alliance can do for your hotel?

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