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Customer Alliance gives hotels one place to distribute, collect, respond to, and gather insights from guest feedback by combining automation and intelligence. Everything is centralised, easy to manage, and ready to support operational decisions.
Once the platform is in place, review requests are sent automatically, replies are faster, and targeted surveys flow smoothly. With everything running in the background, hotel teams stay informed without being overwhelmed. Workflows stay efficient, and staff gain the time and clarity to focus on what matters most: genuine connection and the experiences guests never forget.
Here is what some of them are saying about their experience using Customer Alliance:
“It is easy to work with Customer Alliance, access the tool, log in, and view the data. Even if you don’t use it every day, it is still quite easy for us to manage''
on TripAdvisor in Berlin in 2025
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“Thanks to the data from Customer Alliance we can respond quickly to facts and not assumptions. When someone hears a negative story or staff senses a problem, they turn to Customer Alliance to see whether it is a pattern ‘living among our public’ or just a one-off,”
Increase in Cleanliness Satisfaction
“Thanks to the data from Customer Alliance we can respond quickly to facts and not assumptions. When someone hears a negative story or staff sense a problem, they turn to Customer Alliance to see whether it is a pattern “living among our public” or just a one-off.’’
increase in cleanliness satisfaction (CSAT)
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“The main value of Customer Alliance is that guests can already find our reviews on the hotel website, so they don’t have to look elsewhere. Over the years, Customer Alliance has helped us collect many reviews, and their quality has increased significantly,”
improvement in guest satisfaction across the portfolio
Cluster and Regional Managers rely on Customer Alliance to stay close to performance across their hotels, support teams more effectively, and maintain consistent standards at every location.
improvement in guest satisfaction across the portfolio
“It is easy to work with the tool, to log in, and to see the data. Even if you don’t work with it every day, it is still quite easy for us to manage,”
increase in average review score in 6 months
“We definitely recommend this integration because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation, even for direct bookings, and enables concrete action planning for continuous operational improvement.”
More Google Reviews
“It is easy to work with Customer Alliance, access the tool, log in, and view the data. Even if you don’t use it every day, it is still quite easy for us to manage.”
on TripAdvisor in Berlin in 2025
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Seamless integration with 90+ hotel systems, including Mews, Apaleo, and Oracle Opera PMS
Generate reports out of the platform and track your most important metrics
Unlimited users on every plan so your entire team can collaborate on guest feedback
Customisable website widgets to highlight your guest satisfaction publicly
