Enhanced partnership with TripAdvisor

The tourism and hospitality industry is no stranger to the influence TripAdvisor has on traveler’s booking decisions. This is why we’ve gone to great lengths to strengthen our partnership with the travel giant, TripAdvisor, to amplify our customer’s reputation on their ever-relevant portal. The Customer Alliance-TripAdvisor partnership allows our customers to receive more reviews on TripAdvisor.

How does it work?

The TripAdvisor review form is embedded into Review Analytics to ease the collection of TripAdvisor reviews. Your guest no longer needs to register and create a TripAdvisor account before writing a review; instead, this will be done automatically for the guest, making leaving a review much easier. This will increase your review return rate as more guests leave their review on TripAdvisor.

Guest data between Customer Alliance and TripAdvisor will only be shared if the guest agrees to it.

How can I get started?

Well, there are two ways you can take advantage of our TripAdvisor widget:
1. Through offering an additional questionnaire within the “Thank You” page
2. Through your general redirect settings

For the former (1), your guests complete the standard questionnaire created within Review Analytics after which they’re offered the option to submit a review directly on TripAdvisor as well. They will be lead directly to the TripAdvisor questionnaire which will be pre-populated with the information they provided during their initial review. Then they simply submit their review!

For the latter option (2), you would use the new distribution option from within your “Distribution Settings” to send your guests directly to TripAdvisor. However, through our new TripAdvisor widget, the guest first completes their review and then just needs to add their missing details (name, city, etc.) to quickly register and create their TripAdvisor account.

Basically, the entire process of leaving a TripAdvisor review is simplified by copying the guest data (name, email, city, etc.) provided by you – the hotel – in Review Analytics into your guests TripAdvisor questionnaire. This increases the likelihood of guests leaving a review because a simpler process always yields better results.

Please note: when you choose to redirect to TripAdvisor in any way (directly or through the “Thank You” page), you will not be able to redirect anywhere else as long as TripAdvisor is activated. You can always change this again to adapt to your strategy for where you want to collect reviews.

Activate TripAdvisor now

Activate TripAdvisor now
Please note: if you were already sending guests to TripAdvisor, you need to re-activate it as all settings were reset. To do that login in your backend and click on Distribution / Settings.

  1. Go to your “Distribution” section
  2. Go to “Settings” within “Distribution”
  3. Choose the first option, “CA & TripAdvisor”
  4. Approve the “Terms and Conditions” by adding your first and last name, checking the box, and adding your hotels’ TripAdvisor URL*
  5. Set the percentages for distribution to Customer Alliance & TripAdvisor
  6. Ensure you are still distributing your Customer Alliance reviews to Trivago
  7. Click “Finish”

*TripAdvisor will approve the setup within 36 hours. We recommend you go ahead and finalize the set-up process. This way when it is approved, you will start collecting TripAdvisor reviews immediately.

It just keeps getting better…

Due to the widget, you’ll see your return-rate for your TripAdvisor review invitations in the backend moving forward. This shows you how many of your guests go to TripAdvisor and leave their review after you have invited them!

Take a look at our TripAdvisor partnership!

The “Thank You” page with the TripAdvisor invitation:


TripAdvisor’s questionnaire:

customer-alliance-review-analytics-TA questionnaire

Kelli McBride

Kelli Hinteregger

Product Manager