Is your online reputation in shape for summer reservations?

It’s that time of the year again. The first rays of sunlight touch the ground and travelers around the globe start planning their summer holidays. As these travelers research for the perfect hotel for their getaway, you want to ensure they easily find and chose you instead of your competitor.

It’s not news to you that a strong online reputation influences the decision of whether or not to book a room. These travelers you are trying to reach are more likely to book with a well-ranked hotel than with a poorly ranked one. In conjunction with this, they like to be reassured by reading positive first-hand accounts of a hotel before committing.

The better you distribute and interact with these reviews, the better your online reputation will be – and this again will further increase your chances to be selected and booked. The more positive reviews floating online for your hotel, the more likely you will be found, noticed, and booked.

First summer reservations are rolling in, and it is crucial for you to get your online reviews and reputation in shape before the season really kicks-in. Don’t worry, it’s not too late!

If you want to find out how you can further condition and strengthen your online reputation in time for the busy summer season, read our full article on the topic here!


Nora Köstler

Content Marketing Manager