Looking back at a successful ITB Berlin 2016

With blisters on our feet from all the walking and dry mouths from all the talking, we at Customer Alliance reflect upon the truly inspiring and successful days of the ITB Berlin 2016!

Post-ITB 2016

It’s the year for anniversaries and records — as ITB Berlin celebrated its 50th anniversary stronger than ever! According to the Messe Berlin GmbH, this year’s fair counted some 10,000 exhibitors from 187 countries meeting with 120,000 trade visitors from the 9th-13th of March – the largest number of trade visitors since the ITB launched in 1966, according to the fair.

The ITB Berlin has always been THE meeting point for our customers, partners, and, of course, our competitors. It is where we strengthen existing, and establish new, long-lasting relationships. Where we discuss the issues our industry faces and how our solutions help our customers and partners tackle those issues even more successfully in the future. First and foremost, it is where we discover and seize new business opportunities.

This year’s numbers report an increase in business conducted during the trade show from 6.7 billion euros in 2015 to 7 billion euros in 2016, from which we partook and confirmed our strategy.

Post-ITB 2016

Overall the message for us is clear:

Even in times of uncertainty end-consumers care about their vacations and keep the travel industry on their toes to continue improving the travel-experience.

This aligns perfectly with our mission to increase customer satisfaction and bookings for the hospitality industry; as well as, our vision to give businesses control over their reputation and bookings.

We are excited about the future of our industry and thankful for the outlook gained from the ITB Berlin 2016!

Curious about how our solutions can help you take control over your reputation and bookings? Simply request a free demo!

Post-ITB 2016

Post-ITB 2016

Post-ITB 2016


Nora Köstler

Content Marketing Manager