Wrapping up another ITB

Yet another ITB, come and gone.

Last week, Berlin saw the Messe open its doors for the 49th annual ITB. With over 180 countries present, 10 000 exhibitors and 114 000 visitors, ITB still remains the leading travel trade fair, among the most important events of the year for the tourism and hospitality industry.

For those of you who haven’t been and don’t know what such a trade fair might look like, let’s just say that it’s a very colorful week of talks, exhibitions, and networking, sure to inspire some wanderlust in even the most casual attendee. With countries and companies alike fighting for your attention, the exhibition stands are each more striking and grand than the next, making a statement of their own. There’s everything from countries luring you to their doorstep with tropical forest set-ups (Costa Rica anyone?) or free beer (yes, the UK knows what they have in common with Germany), to airlines offering a 3D virtual experience of a flight (and San Francisco beach!).

A Disney-esque theme park for tourism.

Naturally, we were at this not-to-be missed event. This was the fourth year Customer Alliance has attended, and with an even more beautiful stand and bigger team than ever before, we set out to make our own mark at ITB.


Here’s a recap of our very own ITB highlights:

Talking online reputation management with our COO and co-founder, Torsten Sabel

Torsten gives the ITB hospitality and travel technology crowd some stats and info concerning reviews and online reputation at the Travel Technology Hall’s “eTravel Lab”. Get your camera phones out, hoteliers – great infographics coming up! (Find more information on these topics in our whitepapers)

Unveiling our new product with the Beta-test launch

As a preview of our newest product and preparation for its release, we launched our new beta-test and showed our visitors around our new design. Stay tuned for more on this great and easy product in the coming months!

Catching up with our international partners

Chatting with some of our international partners about further partnerships and shared ambitions. Always good to see each other in person and catch up on what’s going on, over in those other parts of the world!

Overall, this was a great week of conversation and meetings. Till next year ITB!

For some tips and insights into review and reputation management, check out our whitepapers or sign up for a free demo.


Roxane Le Corre

PR & Marketing Assistant