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A Lesson for the Wise: Faking It Doesn’t Pay!

Online reviews can be one of the best marketing tools for your business – but only if they are authentic. Unfortunately, stories of business using fake reviews to boost their online visibility on portals like TripAdvisor or Google are becoming more and more frequent. Recently, there it has an increased…

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Update from Customer Alliance Regarding GDPR

As you are surely aware by now, the General Data Protection Regulation, better known as GDPR, is coming into effect on the 25th May 2018. As with any company which comes into contact with personally identifiable information of European citizens, Customer Alliance has been working hard to ensure compliance by…