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Like, Share, Tag
"Those were the good old days… when guests left the hotel and said that "we'll recommend you!“. Whether they really did that was a completely different question. Today, in the age of the so-called web 2.0, everything is much easier. Word of mouth is still incredibly important. There is no better and, more importantly, cheaper advertising. […]
Brand-new whitepaper – Like, share, tag
Liking, sharing & tagging are the electronic forms of face to face recommendations. With social media networks like Facebook and Twitter hotels have to face a new way of digital recommendation. Thomas Hendele, owner of some communication and expert for social media and online marketing, explains some of the key facts in our new whitepaper: […]
TripConnect – Good for your hotel, too?
TripAdvisor’s service TripConnect is online since last week. It offers the possibility to integrate the website of your hotel into the meta search of TripAdvisor. The aim: Savings commissions on OTA’s due to more bookings on the hotel’s website. Sounds like it would be suitable and an advantage for all hotels, but is this too […]
Google social recommendations
Social advertising and social recommendation is the newest trend in Web 2.0. Facebook introduced the personalized advertising in summer 2013. Also Google announced on Friday that advertising with images and names from Google users will be done in the future. Users can disable the feature. According to this, terms and conditions are currently being changed. Social […]
Steering instead of drifting!
HolidayCheck, Germany’s biggest online hotel review platform and its recommendation rate are critical to online bookings. A high recommendation rate on HolidayCheck equals more revenue. Yet many hotels still struggle with their position on this review portal. Customer Alliance has a solution for this issue. The Hotel Molitors Mühle had the same problem until it […]