whitepapers

Guide to the evolution of the online review industry in Europe

What was the development of the online review industry in 2018 and what does this mean for your hotel?

April, 2019

Once again, the tourism industry was at the heart of innovation and online reviews was one of the most frequently occurring topics. We continue to see a rapidly changing environment with a number of key players, such as Google, Booking.com, TripAdvisor and Facebook battling for dominance and continuing to change the industry. For hotel owners, this can be a real challenge and uncertainty of where to encourage guest to leave feedback is a legitimate concern.

Customer Alliance has taken an in-depth evaluation of the industry up to 2018, looking at the development of each of the major portals so you can make an informed decisions based upon the latest data from thousands of hotels and businesses



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Contents

Mickaël Bensassi

Marketing Manager France