{"id":13523,"date":"2018-06-05T15:44:18","date_gmt":"2018-06-05T15:44:18","guid":{"rendered":"http:\/\/www.customer-alliance.com\/resources\/article\/what-is-google-my-business-website-benefits\/"},"modified":"2021-04-13T14:50:07","modified_gmt":"2021-04-13T14:50:07","slug":"what-is-google-my-business-website-benefits","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/","title":{"rendered":"What is Google My Business website? Improving visibility"},"content":{"rendered":"<p>Launched in 2014, Google My Business&#8217;s platform helps local businesses and brands, such as hotels. Free of charge, hotels can create a Google My Business website. By doing so, they can directly manage and improve the information which the search engine stores about them. By giving business owners direct control over key details about their locations, Google is able to better serve their users and provide answers to their questions more efficiently.<\/p>\n<h2>The basics of a Google my Business website<\/h2>\n<p>Due to the tight integration with Google Maps, it is critical to have the basics covered on My Business. In order to gain visibility for your establishment. Not only are well-managed business profiles preferred by Google in search results, but users prefer them as well &#8211; a user will naturally be attracted to a result which has comprehensive information about the local business, such as opening times, accurate address and map locations, reviews and contact details compared to a second business which does not provide this.<\/p>\n<p>So what should every business have listed at a bare minimum?<br \/>\nWe highly recommend that all businesses ensure that at least the following information is available for Google users.<\/p>\n<h3>Summary of the most important information on Google My Business<\/h3>\n<ul>\n<li><strong>Company Name<\/strong>: Consider the type of business which you are &#8211; and your brand. A restaurant whose company registration is under \u201cTom\u2019s Catering Services Ltd\u201d may not be the best company name for Google My Business, if it is trading as \u201cTom\u2019s Burger Bar\u201d. Likewise, a professional services company my prefer to list their official registered company name.<\/li>\n<li><strong>Address<\/strong>: People need to know where to find you! When submitting your business address, make sure that you also check the exact location which Google displays as it can sometimes be slightly out of position, and correct if need be.<\/li>\n<li><strong>Opening Times<\/strong>: Every company has standard opening times. These are really important so potential customers don\u2019t arrive at your business, but you\u2019re unexpectedly closed. They will likely never come back! Make sure you take into consideration special opening hours during public holidays or company events.<\/li>\n<li><strong>Business Type<\/strong>: Whilst it may be obvious what type of business some are, just by their name, others are not so evident. Make sure that you clearly state what type of business you operate so customers know what to expect.<\/li>\n<li><strong>Reviews<\/strong>: Consumers want the best experiences, and the opinion of others is a key element to the buying decision process. Make sure that you have at least a couple of authentic reviews on your My Business profile to attract new customers to your business.<\/li>\n<li><strong>Photos<\/strong>: As they say: a picture is worth a thousand words. Put your best foot forward and showcase your business with some inviting photos.<\/li>\n<\/ul>\n<h2>Advanced Settings<\/h2>\n<ul>\n<li><strong>Questions and Answers<\/strong>: Customers frequently have questions before answering any local business. Whilst small establishments may struggle to receive questions from users, why not encourage some proactively encourage acquaintances to ask frequently asked questions?<\/li>\n<li><strong>360 degree photos<\/strong>: Creating a more engaging experience and bring users right into your business by showing it off in a full 360 degree view. Users find this more appealing as well, as it\u2019s much harder to Photoshop. Google provide a full guide here.<\/li>\n<li><strong>Virtual tours<\/strong>: A virtual tour allows a Google Street View user to explore your business &#8211; effectively combining a guided tour with 360 degree visibility. This is sure to impress any potential customer. But you will need to find a Trusted Pro in your area to take advantage of this feature.<\/li>\n<\/ul>\n<p>For further tips, check out <a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/rise-of-online-reputation-management-part-1\/\">online reputation management strategy<\/a>.<\/p>\n<h2>Where is Google My Business information used?<\/h2>\n<p>As Google continues to integrate more of its products into one seamless experience, My Business data will become increasingly present to users. At the moment, it is primarily used within Search Results and Google Maps placements.<\/p>\n<p>For example, if a user is specifically looking for your business. Google will display the information which it has available within the Search Results page.<\/p>\n<figure id=\"attachment_194661\" aria-describedby=\"caption-attachment-194661\" style=\"width: 703px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-194661 size-full\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png\" alt=\"Screenshot showing how a Google my Business website information is used\" width=\"703\" height=\"514\" \/><figcaption id=\"caption-attachment-194661\" class=\"wp-caption-text\">With your Google my Business website information, you can gain visibility<\/figcaption><\/figure>\n<figure id=\"attachment_194721\" aria-describedby=\"caption-attachment-194721\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-194721 size-full\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-google-maps-1.png\" alt=\"Showing how Google My Business is integrated with Google Maps\" width=\"640\" height=\"404\" \/><figcaption id=\"caption-attachment-194721\" class=\"wp-caption-text\">Google My Business is splendidly integrated with Google Maps<\/figcaption><\/figure>\n<p>Or within Google Maps:<\/p>\n<figure id=\"attachment_194781\" aria-describedby=\"caption-attachment-194781\" style=\"width: 641px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-194781 size-full\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-google-maps-2.png\" alt=\"An example of incorrect information on a Google my Business website\" width=\"641\" height=\"385\" \/><figcaption id=\"caption-attachment-194781\" class=\"wp-caption-text\">An example of incorrect information on a Google my Business website<\/figcaption><\/figure>\n<p>But also if the user is searching for businesses which yours relates to.<\/p>\n<p>Notice the results from Montgomery in the image above? Not only have they been classified as the wrong type of store, but their listing does not look very appealing. They are surely losing potential customers as a result.<\/p>\n<p>Don\u2019t get caught with a suboptimal My Business profile. In today\u2019s interconnected world and with almost every consumer having a smartphone, it\u2019s vital that your business takes every opportunity it can get to attract new customers, and there are plenty on Google! Do you know what Google also lists about your business? Customer reviews. And they matter! See why here:<a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/how-to-generate-revenue-from-reviews\/\"> Review Online: How Customer Reviews Help You to Generate More Revenue<\/a>.<\/p>\n<p>Customer Alliance can help with optimising your Google My Business profile. By generating a regular collection of reviews from real customers. With over 90% of consumers checking reviews before visiting a new business, you can\u2019t afford to have your competitors attract your potential customers!<br \/>\nBook a free consultation with our team today and find out how you can turn reviews into revenue.<\/p>\n<div style=\"text-align: center;\"><a class=\"calendly-link button button--primary\" href=\"https:\/\/calendly.com\/ca-en-sales\/ca-en-introduction?utm_campaign=website&amp;utm_content=en_resources_article_google-my-business-why-manage-profile\">Schedule a free consultation<\/a><\/div>\n","protected":false},"featured_media":30208,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[670],"class_list":["post-13523","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-reputation-management-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Google My Business website? Improving visibility<\/title>\n<meta name=\"description\" content=\"Getting a Google My Business website is a vital tool for hotels wanting to improve their online visibility. Learn its benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google My Business website? Improving visibility\" \/>\n<meta property=\"og:description\" content=\"Getting a Google My Business website is a vital tool for hotels wanting to improve their online visibility. Learn its benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Alliance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CustomerAlliance\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T14:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"703\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CustomerAll\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/\",\"url\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/\",\"name\":\"What is Google My Business website? Improving visibility\",\"isPartOf\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png\",\"datePublished\":\"2018-06-05T15:44:18+00:00\",\"dateModified\":\"2021-04-13T14:50:07+00:00\",\"description\":\"Getting a Google My Business website is a vital tool for hotels wanting to improve their online visibility. Learn its benefits.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#primaryimage\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png\",\"width\":703,\"height\":514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.customer-alliance.com\/es\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Google My Business website? Improving visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"name\":\"Customer Alliance\",\"description\":\"Stress-free customer feedback &amp; review management\",\"publisher\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\",\"name\":\"Customer Alliance\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"width\":431,\"height\":134,\"caption\":\"Customer Alliance\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CustomerAlliance\",\"https:\/\/x.com\/CustomerAll\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Google My Business website? Improving visibility","description":"Getting a Google My Business website is a vital tool for hotels wanting to improve their online visibility. Learn its benefits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/","og_locale":"en_US","og_type":"article","og_title":"What is Google My Business website? Improving visibility","og_description":"Getting a Google My Business website is a vital tool for hotels wanting to improve their online visibility. Learn its benefits.","og_url":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/","og_site_name":"Customer Alliance","article_publisher":"https:\/\/www.facebook.com\/CustomerAlliance","article_modified_time":"2021-04-13T14:50:07+00:00","og_image":[{"width":703,"height":514,"url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@CustomerAll","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/","url":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/","name":"What is Google My Business website? Improving visibility","isPartOf":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#primaryimage"},"image":{"@id":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png","datePublished":"2018-06-05T15:44:18+00:00","dateModified":"2021-04-13T14:50:07+00:00","description":"Getting a Google My Business website is a vital tool for hotels wanting to improve their online visibility. Learn its benefits.","breadcrumb":{"@id":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#primaryimage","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/debenhams-serp.png","width":703,"height":514},{"@type":"BreadcrumbList","@id":"https:\/\/www.customer-alliance.com\/en\/articles\/what-is-google-my-business-website-benefits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.customer-alliance.com\/es\/articles\/"},{"@type":"ListItem","position":2,"name":"What is Google My Business website? Improving visibility"}]},{"@type":"WebSite","@id":"https:\/\/www.customer-alliance.com\/fr\/#website","url":"https:\/\/www.customer-alliance.com\/fr\/","name":"Customer Alliance","description":"Stress-free customer feedback &amp; review management","publisher":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.customer-alliance.com\/fr\/#organization","name":"Customer Alliance","url":"https:\/\/www.customer-alliance.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","width":431,"height":134,"caption":"Customer Alliance"},"image":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CustomerAlliance","https:\/\/x.com\/CustomerAll"]}]}},"_links":{"self":[{"href":"https:\/\/www.customer-alliance.com\/en\/wp-json\/wp\/v2\/articles\/13523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customer-alliance.com\/en\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.customer-alliance.com\/en\/wp-json\/wp\/v2\/types\/articles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customer-alliance.com\/en\/wp-json\/wp\/v2\/media\/30208"}],"wp:attachment":[{"href":"https:\/\/www.customer-alliance.com\/en\/wp-json\/wp\/v2\/media?parent=13523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customer-alliance.com\/en\/wp-json\/wp\/v2\/categories?post=13523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}