{"id":14005,"date":"2020-12-01T20:55:15","date_gmt":"2020-12-01T20:55:15","guid":{"rendered":"http:\/\/www.customer-alliance.com\/resources\/article\/the-2020-christmas-checklist-for-hotels\/"},"modified":"2021-04-26T20:31:13","modified_gmt":"2021-04-26T20:31:13","slug":"the-2020-christmas-checklist-for-hotels","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/en\/articles\/the-2020-christmas-checklist-for-hotels\/","title":{"rendered":"The 2020 Christmas Checklist for Hotels"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Christmas and Covid. Wow. Such an unusual time for the global hospitality industry. But we&#8217;re here to spread the Christmas cheer and remind you of that common adage, &#8220;<\/span><i><span style=\"font-weight: 400;\">Unusual times call for unusual measures<\/span><\/i><span style=\"font-weight: 400;\">&#8220;. While travellers research where to spend Christmas in Europe, there are still many things you can do now to secure more bookings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve a downloadable 2020 Christmas Checklist for Hotels below. Ensure your hotel is doing everything it can to get Christmas travellers this year.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Corona news: The situation for hotels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The borders between European countries remain open at this time, meaning travel is possible. This should give the hospitality industry hope that there will be December 2020 holiday travellers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that regulations differ among countries. Encourage potential guests to visit the European Union&#8217;s Reopen Europe page. They can search by country and find information regarding the country\u2019s health situation, coronavirus measures, and travel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicate to guests that you&#8217;re up-to-date with the latest corona news. Be proactive in answering guests&#8217; inquiries regarding the coronavirus situation in the country of your hotel or business. It will pay off!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How hotels can attract tourists this Christmas season<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As much of the world is reduced to home office, potential guests have more time to research online and compare among hotels. Make sure your hotel(s) tick all of these boxes when they search where to spend Christmas in Europe.<\/span><\/p>\n<figure id=\"attachment_309480\" aria-describedby=\"caption-attachment-309480\" style=\"width: 1440px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-309480 size-full\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/customer-alliance-christmas-2020.png\" alt=\"Different areas hotels can focus on for christmas\" width=\"1440\" height=\"600\" \/><figcaption id=\"caption-attachment-309480\" class=\"wp-caption-text\">There are several areas your hotel can adjust for Christmas 2020<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Measures against Coronavirus<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure health and safety in hotels, hotels must have clearly defined measures against COVID-19 for staff and guests alike. Likely your hotel is already doing most of these, but peruse the list anyway to see if there&#8217;s anything your hotel can do even better.<\/span><\/p>\n<p><b>Covid-19 safety measures:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make check-in &amp; check-out contactless. (If you&#8217;re not in the <\/span><a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/self-check-in-hotel\/\"><span style=\"font-weight: 400;\">Contactless Era for Hotels<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remind guests to practice social distancing. Put up multiple signs to remind guests to keep a distance of 1.5 meters.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove or rearrange furniture in the lobby &amp; general areas to ensure safe distances.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put hand sanitiser stations around the hotel.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide contact-free transactions around the hotel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer disinfecting wipes &amp; sanitary gel in each room for guests.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enforce a mask policy. Remind guests to wear them in public areas &amp; ensure your staff does.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Flexible Cancellation Policy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We know this one was previously tricky. But given the uncertainty that&#8217;s been ushered in this year, we strongly suggest that you offer your guests a reasonable cancellation period for the December 2020 holidays.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For non-cancellable reservations, consider allowing guests to change to a later date for no additional fees. You can always readjust this policy in the coming months when the global situation improves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bottom line: Make sure you&#8217;re the flexible option when travellers research where to spend Christmas in Europe.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Last-minute best Christmas holiday deals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t underestimate the power of a discount during a spontaneous decision. We believe many people will make last-minute travel decisions. Your hospitality business&#8217; best Christmas holiday deals could be a part of their decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider using the following best Christmas holiday deals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free room upgrade<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free Christmas breakfast<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A certain discount Christmas code<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Partnering with a tourist attraction nearby for a holiday package\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Showcase your new measures\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After implementing these new measures for the holiday season, communicate them so potential guests know you&#8217;ve taken all things coronavirus-related into account.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Provide COVID-19 related information on your website<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">First of all, make sure you have a COVID-19 statement on your website. This statement should share with guests how your hotel has deftly adapted to the current situation and what it&#8217;s doing to ensure their safety and enjoyment this Christmas season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For an example and a checklist of what to include in your statement, download our The 2020 Christmas Checklist for Hotels below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, offer guests local updates and COVID-19 restrictions. If you don&#8217;t have the capacity to constantly update your hotel with the latest corona news and travel updates about where to spend Christmas in Europe, at least point guests in the right direction on your website. For instance, guests could find this helpful:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;To see restrictions in a specific location, we recommend you look at the European Union&#8217;s <\/span><\/i><a href=\"https:\/\/reopen.europa.eu\/en\"><i><span style=\"font-weight: 400;\">Reopen Europe website<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.&#8221;\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to include a link so guests can easily check the sources you provide.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Display positive health-related feedback<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t already, consider automating guest feedback by emailing questionnaires to them throughout the guest journey. <\/span><a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/hotel-voc-the-key-to-guest-satisfaction-is-voice-of-the-customer\/\"><span style=\"font-weight: 400;\">\u00a0Hotel VoC: The key to guest satisfaction is voice of the customer<\/span><\/a><span style=\"font-weight: 400;\"> is a great source for those hotels who&#8217;ve yet to automate the collecting and analysing of guest feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now for those hotels who do have a Voice of the Customer solution. We recommend this addition: ask guests Covid-related questions in your questionnaires. We&#8217;ve provided an example one for you here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-309519 size-full alignright\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/covid-questionnaire-1.png\" alt=\"\" width=\"447\" height=\"660\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And lastly, don&#8217;t forget! You can encourage guests in your automated email review invitations to mention how your hotel managed its COVID-19 standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when guests are directed to leave reviews on major review portals like TripAdvisor or Google, potential guests will read recent reviews (hopefully) saying what a wonderful job your hotel did of taking action against corona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fresh reviews showcasing how your most recent guests felt taken care of by your hotel staff can go farther to sell your hotel than you think!<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Engage with guests on all channels\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Utilise social media, videos and\/or mobile-friendly emails to inform loyal guests about your Christmas offers and measures against COVID-19\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, write a personalised email to guests combining all the information you&#8217;ve already gathered for your website regarding corona. You can provide them with your hygiene checklist, an assuring statement from top management, a list of Christmas offers and a message about your hotel&#8217;s commitment to their safety amidst COVID-19.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Download: The 2020 Christmas Checklist for Hotels\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We know COVID-19 is something we will all overcome. Until then, remain strong and keep evolving. We&#8217;re rooting for you! We hope you found the above information helpful and believe you should let the world know how you&#8217;ve actively worked to adapt your hotel to your guests&#8217; needs during the pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In light of this (and as a little Christmas gift to you), we&#8217;ve created a helpful 2020 Christmas Checklist for Hotels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It includes tips for your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communication team\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Housekeeping and staff\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The hotel&#8217;s premises\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A hygiene checklist you can share with guests\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An example COVID-19 statement\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Simply fill out the form below to download the checklist.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like help making your front desk contactless or assistance automating questionnaires and generating reviews to publish online, schedule a call with us! We&#8217;d be happy to show you how we can tailor our <\/span><a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/the-voice-of-the-customer-guide-importance-voc-tools-and-examples\/\"><span style=\"font-weight: 400;\">voice of the customer<\/span><\/a><span style=\"font-weight: 400;\"> solution to suit your hotel&#8217;s needs.<\/span><\/p>\n<div style=\"text-align: center;\"><a class=\"calendly-link button button--primary\" href=\"https:\/\/calendly.com\/ca-en-sales\/ca-en-introduction?utm_campaign=website&amp;utm_source=en_resources_article_URL-SLUG-GOES-HERE\">Schedule a free consultation<\/a><\/div>\n<p><b>Related Content:<\/b><\/p>\n<p><a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/emerging-stronger-from-the-coronavirus-crisis\/\"><span style=\"font-weight: 400;\">Emerging stronger from the Coronavirus crisis: Why hotels should optimize and digitize their processes now<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/eu-grants-small-businesses-digitalise\/\"><span style=\"font-weight: 400;\">Financial Aid to Digitalise Hotels in Germany: Digital Now<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/hotel-voc-the-key-to-guest-satisfaction-is-voice-of-the-customer\/\"><span style=\"font-weight: 400;\">Hotel VoC: The key to guest satisfaction is voice of the customer<\/span><\/a><\/p>\n","protected":false},"featured_media":30488,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[667],"class_list":["post-14005","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-hospitality-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2020 Christmas Checklist for Hotels that will help you get bookings<\/title>\n<meta name=\"description\" content=\"Generate holiday bookings despite COVID-19. 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