{"id":44461,"date":"2022-04-12T08:54:36","date_gmt":"2022-04-12T08:54:36","guid":{"rendered":"http:\/\/www.customer-alliance.com\/?p=44461"},"modified":"2023-05-22T07:45:56","modified_gmt":"2023-05-22T07:45:56","slug":"capture-feedback-with-new-in-web-in-app-surveys","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/en\/articles\/capture-feedback-with-new-in-web-in-app-surveys\/","title":{"rendered":"Capture Feedback In The Moment With Our New In-Web And In-App Surveys"},"content":{"rendered":"\n

We\u2019re so excited to announce the launch of in-app and in-web surveys! Also known as microsurveys, they offer a short, targeted and timely<\/strong> way to collect customer feedback right inside your website or app. <\/p>\n\n\n\n

With lots of use cases and instant, actionable data, we can\u2019t wait to see how microsurveys will get you even better results. But first, let\u2019s dive in and learn more about this powerful feedback tool. Here we go!<\/p>\n\n\n\n

In-Web And In-App Surveys vs \u201cTraditional\u201d Surveys<\/h2>\n\n\n\n

Traditional surveys<\/a> are multi-question or multi-page and are often sent to the customer via email. These types of surveys still hold tremendous value, providing deep insights that are key to any Voice of the Customer<\/a> program. <\/p>\n\n\n\n

But there are some instances where bigger isn\u2019t necessarily better. Microsurveys are the perfect complement to traditional surveys, targeting the here and now of specific customer scenarios.<\/p>\n\n\n\n

What Makes In-Web And In-App Surveys Different?<\/h3>\n\n\n\n

Microsurveys ask just one core question<\/strong> (with an optional conditional question), making them quick and easy to complete<\/strong>. By reducing the number of steps the customer needs to take, microsurveys reduce friction<\/strong>. <\/p>\n\n\n\n

As they appear right on the screen, they also eliminate the need to leave the website or app to give feedback. This results in a higher response rate<\/strong> and even more valuable data for your business. <\/p>\n\n\n\n

Microsurveys allow you to ask the right questions at the right time with customisable triggers<\/strong>. Your microsurvey could appear on a certain page, like a booking confirmation. Or it could pop up when a customer clicks a specific button, for example after hitting \u2018Send\u2019 on a message. This helps capture feedback when the topic is still fresh in the customer\u2019s mind (which will again make them more likely to respond!)<\/p>\n\n\n\n

How To Use In-Web And In-App Surveys<\/h2>\n\n\n\n

In-web and in-app surveys can be used for many different question types depending on your business goals. This includes:<\/p>\n\n\n\n