Yelp Reviews meet Michelin Stars – Reviews as relevant as official star ratings?
Imagine you are going to take your beloved partner out for an exquisite dinner. Would you rather consult Yelp Reviews or the Michelin Guide? Get the answer!
Imagine you are going to take your beloved partner out for an exquisite dinner. The only problem is that you are not all that experienced with these fancy restaurants. So what would be your source of choice to obtain the necessary information? Would you rather listen to the average opinion based on hundreds, even thousands of Yelp reviews? Maybe you’d prefer to purchase a copy of the famous Michelin Guide, which looks back on 114 years of high-class culinary experience.
Either way, you might come to the same conclusion! As the American online magazine FiveThirtyEight found out and recently published, there is a strong correlation between Michelin classification and yelp ratings – at least within the city of New York.
Nate Silver, founder and CEO of FiveThirtyEight uses statistical evidence in order to prove this co-relationship. According to his analysis, the average New York restaurant has about 3,8 Yelp Stars. “Each additional Michelin star translates to about 0.2 additional Yelp stars. The one-starred Michelin restaurants have an average Yelp rating of 4.02 stars. The Michelin two-star restaurants have a Yelp rating of 4.25. The Michelin three-star restaurants average 4.47 Yelp stars.”
So what do we learn from this? User reviews are as accurate as super elaborate gourmet judgements? What is true for New York restaurants may apply to your hotel as well. Don’t hesitate to take advantage of user reviews! Get more accurate reviews with Customer Alliance. You won’t regret it!
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Image source: fivethirtyeight.com