{"id":14850,"date":"2016-07-11T15:14:55","date_gmt":"2016-07-11T15:14:55","guid":{"rendered":"http:\/\/www.customer-alliance.com\/resources\/article\/las-valoraciones-de-google\/"},"modified":"2021-04-13T15:28:41","modified_gmt":"2021-04-13T15:28:41","slug":"las-valoraciones-de-google","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/es\/articles\/las-valoraciones-de-google\/","title":{"rendered":"Las valoraciones de Google"},"content":{"rendered":"<h2>Consiga m\u00e1s clics con las valoraciones de Google<\/h2>\n<p>En el mundo empresarial, <strong>el \u00e9xito o el fracaso dependen de ser encontrado y clicado en Google<\/strong>. Es imprescindible que, de alguna manera, usted destaque sobre su competencia. Debe ponerse siempre en el lugar del consumidor y preguntarse por qu\u00e9 deber\u00eda clicar en su p\u00e1gina y no en la de otro competidor. Es importante darle al cliente una buena raz\u00f3n para hacerlo.<\/p>\n<h3>Descargue el art\u00edculo ahora o siga leyendo<\/h3>\n<p><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({ \n    css: '',\n    portalId: '2001288',\n    formId: 'f12944c6-b829-422c-982d-d50d6d2335be',\n    redirectUrl: \"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/customer-alliance-article-google-reviews-es.pdf\"\n  });\n<\/script><\/p>\n<p>Aqu\u00ed es cuando las rese\u00f1as de Google entran en juego. <strong>Google proporciona micro-datos<\/strong>, como por ejemplo, clasificaci\u00f3n por estrellas, valoraciones, precios o informaci\u00f3n de contacto, junto con los resultados de la b\u00fasqueda, <strong>incrementando as\u00ed las oportunidades de atraer visitas a su p\u00e1gina web<\/strong>.<\/p>\n<h2>Reg\u00edstrese en Google My Business<\/h2>\n<p>Lo primero es <strong>registrar su empresa en Google My Business<\/strong> gratuitamente. Hecho esto, sus hu\u00e9spedes podr\u00e1n encontrar su hotel f\u00e1cilmente, as\u00ed como dejar sus valoraciones o calificaciones v\u00eda b\u00fasqueda de Google, Google Maps y Google+. Como resultado, puede tomar estos fragmentos de informaci\u00f3n (o \u201creview snippets\u201d) y enlazarlos a los resultados de b\u00fasqueda en Google.<\/p>\n<p>\u00a1Espere! \u00a1A\u00fan hay m\u00e1s! Google utiliza los llamados \u201c<strong>rich snippets<\/strong>\u201d (fragmentos sustanciales) para coleccionar sus valoraciones a trav\u00e9s de webs de opini\u00f3n locales, como Yelp o su certificado de Customer Alliance. A continuaci\u00f3n, Google recolecta toda esta informaci\u00f3n y calcula una puntuaci\u00f3n media, que se muestra en el listado de resultados de la b\u00fasqueda.<\/p>\n<h2>Gane credibilidad con las res\u00f1as de Google<\/h2>\n<p>Aqu\u00ed es donde contestamos a la pregunta: \u00bfPor qu\u00e9 alguien deber\u00eda clicar en mi p\u00e1gina y no en la de un competidor? Las rese\u00f1as de Google invitan a sus clientes a tomar una decisi\u00f3n a favor o en contra suya. Aunque no consiga una valoraci\u00f3n perfecta, <strong>conseguir una puntuaci\u00f3n por estrellas razonable junto a los resultados de b\u00fasqueda de su hotel, incita a sus hu\u00e9spedes potenciales a visitar su p\u00e1gina<\/strong>. Definitivamente, m\u00e1s rese\u00f1as en Google le otorgan mayor credibilidad en el primer, y casi siempre crucial, vistazo.<\/p>\n<p>No le d\u00e9 ninguna ventaja a sus competidores. <strong>\u00a1Consiga m\u00e1s rese\u00f1as en Google lo antes posible!<\/strong> Solo puede salir ganando.<\/p>\n<p>Lea la gu\u00eda de Google para instalar \u201crich snippets\u201d. H\u00e1galo usted mismo o pida ayuda al administrador de su p\u00e1gina. Es bastante sencillo. Utilice esta herramienta de prueba para verificar que no hay ning\u00fan error antes de publicarlo.<\/p>\n<h2>Gestione su reputaci\u00f3n online con Customer Alliance<\/h2>\n<p>Hay <strong>tres maneras de integrar sus valoraciones en Google con <em>Review Analytics<\/em><\/strong>, la soluci\u00f3n para la gesti\u00f3n de sus valoraciones de Customer Alliance:<\/p>\n<ul>\n<li>Utilizando la <b>funci\u00f3n de distribuci\u00f3n<\/b> de Review Analytics en Google+<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/distribution-feature.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-110171\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/distribution-feature.png\" alt=\"Google reviews distribution feature\" width=\"692\" height=\"498\" \/><\/a><\/p>\n<ul>\n<li><strong>Integrando sus valoraciones como XML<\/strong> y sus Google \u201crich snippets\u201d en la p\u00e1gina web de su hotel<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/XML.png\"><img decoding=\"async\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/XML.png\" alt=\"Google Reviews XML integration\" width=\"548\" height=\"112\" class=\"alignnone size-full wp-image-110101\" \/><\/a><\/p>\n<ul>\n<li>Utilizando el <strong>Certificado de <em>Review Analytics<\/em><\/strong> que muestra la puntuaci\u00f3n en estrellas junto con los resultados de la b\u00fasqueda<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/Review-Certificate.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-110051\" src=\"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/Review-Certificate.png\" alt=\"las valoraciones de google\" width=\"563\" height=\"463\" \/><\/a><\/p>\n<p>\u00bfEl temor a ver publicadas en Google valoraciones negativas le hace sentir que no tiene el control sobre su reputaci\u00f3n online? Esta sensaci\u00f3n puede no ser infundada: al fin y al cabo usted no puede decidir qu\u00e9 valoraciones ser\u00e1n publicadas en Google y esto afecta a su reputaci\u00f3n. <em>Review Analytics<\/em> le proporciona las herramientas necesarias para <strong>ganar el control de su reputaci\u00f3n online<\/strong>. No solo le ayuda a reunir las valoraciones en un \u00fanico lugar, sino que adem\u00e1s ofrece un eficiente sistema para distribuirlas a trav\u00e9s de varios portales as\u00ed como en su p\u00e1gina de certificado. Finalmente, Google las utiliza para definir su puntuaci\u00f3n por estrellas en los resultados de b\u00fasqueda y, consecuentemente, atraer nuevos clientes. <\/p>\n<p><em>Review Analytics<\/em> tambi\u00e9n le ayuda a analizar la retroalimentaci\u00f3n de sus hu\u00e9spedes y a generar conclusiones basadas en ello, con lo que se reduce el porcentaje de futuras valoraciones negativas. <\/p>\n<h3>Pida una demostraci\u00f3n gratuita ahora:<\/h3>\n","protected":false},"featured_media":29822,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"class_list":["post-14850","articles","type-articles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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