{"id":44445,"date":"2022-04-08T08:55:26","date_gmt":"2022-04-08T08:55:26","guid":{"rendered":"http:\/\/www.customer-alliance.com\/?p=44445"},"modified":"2023-04-14T07:55:18","modified_gmt":"2023-04-14T07:55:18","slug":"conozca-la-satisfaccion-en-cada-punto-de-contacto-con-nuestra-herramienta-de-viaje-del-cliente","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/es\/articles\/conozca-la-satisfaccion-en-cada-punto-de-contacto-con-nuestra-herramienta-de-viaje-del-cliente\/","title":{"rendered":"Conozca la Satisfacci\u00f3n en Cada Punto de Contacto con Nuestra Herramienta de Viaje del Cliente"},"content":{"rendered":"\n<p>El <a href=\"http:\/\/www.customer-alliance.com\/es\/producto\/competencias\/customer-journey\/\">viaje del cliente<\/a> hace referencia al grupo de interacciones de los consumidores con su empresa, ya sea antes, durante o despu\u00e9s de una transacci\u00f3n. Cada punto de contacto (desde el seguimiento de su marca en redes hasta la recomendaci\u00f3n del negocio) es clave a la hora de determinar la <a href=\"http:\/\/www.customer-alliance.com\/pl\/produkty\/zastosowanie\/zarzadzanie-customer-experience\/\">experiencia general del cliente<\/a>.<\/p>\n\n\n\n<p>Por eso, queremos ayudarle a supervisar su viaje del cliente de principio a fin. Adem\u00e1s de proporcionarle una visi\u00f3n hol\u00edstica de la satisfacci\u00f3n de los consumidores, usuarios o visitantes, nuestra Herramienta de Customer Journey le facilitar\u00e1 el an\u00e1lisis, la comparativa y la monitorizaci\u00f3n de cada punto de contacto para conseguir el mayor impacto posible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-le-interesa-visualizar-el-viaje-del-cliente\">\u00bfPor qu\u00e9 le Interesa Visualizar el Viaje del Cliente?<\/h2>\n\n\n\n<p>Los estudios demuestran que el 80% de los clientes de hoy en d\u00eda consideran la experiencia vivida tan importante como el producto o servicio en cuesti\u00f3n. <a href=\"http:\/\/www.customer-alliance.com\/resources\/article\/customer-journey-map-helps-offer-unique-experiences\/\">El customer journey<\/a> le proporcionar\u00e1 una visi\u00f3n general estrat\u00e9gica con la que podr\u00e1 comprender mejor las necesidades y expectativas de sus clientes.&nbsp;<\/p>\n\n\n\n<p>Se trata de una oportunidad de oro para optimizar la experiencia del cliente. \u00bfEl resultado final? Una mayor <a href=\"http:\/\/www.customer-alliance.com\/es\/producto\/competencias\/satisfaccion-del-cliente\/\">satisfacci\u00f3n del cliente<\/a>, m\u00e1s retorno y mayores beneficios a la larga.<\/p>\n\n\n\n<p>Cada punto de contacto del viaje del cliente tiene el potencial de afectar a las decisiones del consumidor. Por ejemplo, si el check-out online de un comercio es demasiado complejo o solicita demasiada informaci\u00f3n, los clientes podr\u00edan terminar abandonando la compra.&nbsp;<\/p>\n\n\n\n<p>Analizar y comparar los datos de cada punto de contacto del customer journey le ayudar\u00e1 a identificar cualquier problema con rapidez. Adem\u00e1s, podr\u00e1 controlar los indicadores de satisfacci\u00f3n del cliente en un solo vistazo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nuestra-herramienta-de-visualizacion-del-viaje-del-cliente\">Nuestra Herramienta de Visualizaci\u00f3n del Viaje del Cliente<\/h2>\n\n\n\n<p>Esta soluci\u00f3n le permitir\u00e1 conocer y comprender sus puntajes de <a href=\"http:\/\/www.customer-alliance.com\/es\/producto\/competencias\/software-voice-of-the-customer\/\">Voz del Cliente<\/a> en cada punto de contacto, desde un solo panel. A continuaci\u00f3n, detallamos las ventajas de nuestra Herramienta de Visualizaci\u00f3n del Customer Journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Filtrado por fecha y periodo: <\/strong>Consulte sus datos del viaje del cliente en solo unos clics. Podr\u00e1 comparar la informaci\u00f3n con facilidad para tomar decisiones a posteriori.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comparativa de&nbsp; m\u00e9tricas como el <\/strong><a href=\"http:\/\/www.customer-alliance.com\/es\/producto\/competencias\/nps\/\"><strong>NPS<\/strong><\/a><strong>, el CSAT,<\/strong><a href=\"http:\/\/www.customer-alliance.com\/es\/producto\/competencias\/software-de-customer-effort-score\/\"><strong> el CES<\/strong><\/a><strong> y su Public Reviews Score.<\/strong> Consulte su rendimiento en cada punto de contacto y visualice los resultados de manera sencilla y clara.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Establecimiento de objetivos para cada punto de contacto:<\/strong> Monitoree su progreso a lo largo del tiempo con ayuda de los sencillos gr\u00e1ficos, que le permitir\u00e1n actuar r\u00e1pido si los resultados comienzan a decaer.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Posibilidad de responder con inmediatez al feedback negativo recibido a lo largo del <\/strong><strong>customer journey<\/strong><strong>: <\/strong>Genere confianza y construya una reputaci\u00f3n s\u00f3lida garantizando que sus clientes se sienten escuchados.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-acceder-a-la-herramienta-de-viaje-del-cliente\">C\u00f3mo Acceder a la Herramienta de Viaje del Cliente&nbsp;<\/h2>\n\n\n\n<p>\u2018Analytics 360\u2019.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>En el panel, mueva el rat\u00f3n hacia el men\u00fa situado a la izquierda y haga clic en \u201c\u201d<\/li><\/ol>\n\n\n\n<p>\u2018Customer Journey\u2019.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Aparecer\u00e1 un men\u00fa desplegable. Seleccione \u201c\u201d<\/li><\/ol>\n\n\n\n\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[1970,1944,1946],"class_list":["post-44445","articles","type-articles","status-publish","hentry","category-blogs-voz-del-cliente","category-la-satisfaccion-del-cliente","category-voz-del-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conozca la Satisfacci\u00f3n en Cada Punto de Contacto con Nuestra Herramienta de Viaje del Cliente - Customer Alliance<\/title>\n<meta name=\"description\" content=\"Nuestra herramienta le ayudar\u00e1 a visualizar el Customer Journey. 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