{"id":14068,"date":"2016-03-18T16:13:46","date_gmt":"2016-03-18T16:13:46","guid":{"rendered":"http:\/\/www.customer-alliance.com\/resources\/article\/faire-la-promotion-dun-hotel\/"},"modified":"2021-04-13T15:00:35","modified_gmt":"2021-04-13T15:00:35","slug":"faire-la-promotion-dun-hotel","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/fr\/articles\/faire-la-promotion-dun-hotel\/","title":{"rendered":"Faire la promotion d\u2019un h\u00f4tel"},"content":{"rendered":"<p>Comment faire la promotion d&rsquo;un h\u00f4tel sur un march\u00e9 aussi concurrentiel que le march\u00e9 h\u00f4telier ? Quelles sont les r\u00e8gles \u00e0 suivre pour \u00eatre visible sur la toile ? Autant de questions auxquelles nous allons essayer d\u2019apporter des r\u00e9ponses concr\u00e8tes avec cet article.<\/p>\n<h2>L\u2019obsolescence de la promotion telle que nous la connaissions<\/h2>\n<p>Pensez-vous que les tracts brillants, les articles dans des magazines glamours ou les offres continues sont toujours les meilleurs atouts \u00e0 avoir ? H\u00e9las, ce sont des outils pass\u00e9s de mode, qui n\u2019ont plus grande efficacit\u00e9 ! Internet a red\u00e9fini la fa\u00e7on de promouvoir un h\u00f4tel, une pr\u00e9sence accrue sur les m\u00e9dias traditionnels ne suffit plus pour attirer les clients.<\/p>\n<p>Il semble \u00e9galement que de plus en plus de voyageurs se d\u00e9tournent des publicit\u00e9s propos\u00e9es sur les sites commerciaux, les blogs et autres m\u00e9dias sociaux. En effet, face au contenu partag\u00e9 de fa\u00e7on personnelle par les internautes sur ces canaux, m\u00eame une pub belle et bien pens\u00e9e peut avoir du mal \u00e0 retenir l\u2019attention. De plus, elle aura de grandes chances de ne m\u00eame pas arriver \u00e0 destination, bloqu\u00e9e par un des nombreux logiciels existant contre la publicit\u00e9. Comment \u00eatre s\u00fbr de porter l\u2019image de votre h\u00f4tel au regard des clients potentiels ? Aujourd\u2019hui il faut \u00eatre cr\u00e9atif.<\/p>\n<p><strong>T\u00e9l\u00e9chargez notre article pour le lire tranquillement !<\/strong> Ou continuez \u00e0 le lire plus bas.<\/p>\n<p><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({ \n    css: '',\n    portalId: '2001288',\n    formId: 'b9b2bbd8-3244-4970-8232-2d8b9b92a58f',\n    redirectUrl: \"http:\/\/www.customer-alliance.com\/wp-content\/uploads\/customer-alliance-HotelPromotion-fr-2018.pdf\"\n  });\n<\/script><\/p>\n<h2>La qualit\u00e9 de vos prestations est la meilleure des promotions !<\/h2>\n<p>Il vaut mieux investir dans vos services plut\u00f4t que dans la publicit\u00e9. Les avis clients sont essentiels pour promouvoir un h\u00f4tel ! Assurez-vous d\u2019avoir de nombreux avis clients cr\u00e9dibles et restez \u00e0 leur \u00e9coute sur les plateformes d\u2019avis les plus en utilis\u00e9es.<\/p>\n<p>C\u2019est ici qu\u2019un des outils les plus connus en relations publiques entre en jeu : le management de crise ! G\u00e9rez les critiques n\u00e9gatives de mani\u00e8re constructive, excusez-vous pour les \u00e9carts de votre personnel et les d\u00e9fauts de votre \u00e9tablissement et mentionnez les solutions que vous comptez apporter. Ceci aidera \u00e0 la construction d\u2019une image s\u00e9rieuse et attentive pour votre h\u00f4tel.<\/p>\n<h2>Racontez votre histoire sur le Web 2.0<\/h2>\n<p>Nous sommes dans l\u2019\u00e8re du partage. Sur internet on raconte sa vie, ses envies, on clame ses opinions. Les h\u00f4tels eux aussi peuvent avoir une histoire. Votre h\u00f4tel peut devenir une figure publique. Rappelez-vous seulement de ceci : \u201cle contenu est roi !\u201d. Cherchez les sujets qui semblent coh\u00e9rents avec votre \u00e9tablissement et liez son histoire \u00e0 la leur, en imaginant les attentes que peuvent avoir vos clients potentiels. Quelles sont les tendances \u00e0 suivre ? Comment pouvez-vous y adh\u00e9rer ? N\u2019h\u00e9sitez pas \u00e0 cr\u00e9er votre propre univers, pour que votre h\u00f4tel soit per\u00e7u comme unique.<\/p>\n<p>Une fois que vous avez construit et d\u00e9fini l\u2019univers de votre h\u00f4tel, cherchez les canaux sur lesquels vous pouvez le distribuer. Cr\u00e9er une publicit\u00e9 pour votre h\u00f4tel sur Youtube en vaut-il la peine ? Devriez-vous \u00eatre plus pr\u00e9sent sur Facebook ? N\u2019oubliez pas que plus votre h\u00f4tel appara\u00eet comme unique, plus il sera partag\u00e9 sur les r\u00e9seaux sociaux, ce qui peut \u00eatre un s\u00e9rieux coup de pouce \u00e0 sa promotion !<\/p>\n<h2>\u00c0 qui vous adresser ?<\/h2>\n<p>Prenez en consid\u00e9ration les sp\u00e9cificit\u00e9s de votre \u00e9tablissement et de votre r\u00e9gion. Bien promouvoir son h\u00f4tel peut aussi vouloir dire trouver du potentiel aux choses qui ne pas semblent en avoir au premier abord.<\/p>\n<p>Par exemple, les clients d\u2019un \u00e9tablissement au bord de la mer Baltique sont souvent d\u00e9\u00e7us si l\u2019h\u00f4tel n\u2019est pas \u00e0 proximit\u00e9 de la plage. Ce genre de critiques am\u00e8ne in\u00e9vitablement \u00e0 une diminution de la fr\u00e9quentation. Mais voici une autre fa\u00e7on de consid\u00e9rer ces critiques : cet h\u00f4tel ne s\u2019adresse pas aux bonnes personnes. Dans ce cas pr\u00e9cis, sa promotion devrait viser les cyclistes, les randonneurs, en un mot les clients qui sont plus tourn\u00e9s vers les excursions terrestres. Quels sites ces clients potentiels consultent-ils ? Voici o\u00f9 il doit placer ses publicit\u00e9s s\u2019il veut les attirer chez lui !<\/p>\n<p>Essayez de d\u00e9terminer quels sont les th\u00e8mes et les groupes cibles auxquels vous pouvez vous adresser, et quels sont les m\u00e9dias qu\u2019ils consultent. Par exemple, une newsletter peut \u00eatre efficace pour s\u2019adresser \u00e0 des groupes de clients clairement d\u00e9finis et les rediriger vers votre site.<\/p>\n<h2>Utilisez votre site !<\/h2>\n<p>Enfin, ne sous-estimez pas l\u2019efficacit\u00e9 de votre propre site web. C\u2019est une des meilleures publicit\u00e9s pour votre h\u00f4tel. Tout commence par l\u2019\u00e9laboration d\u2019un site clair, simple d\u2019utilisation et bien pr\u00e9sent\u00e9. Analysez l\u2019ergonomie de votre site : simplifiez le processus de r\u00e9servation en ligne, mettez en \u00e9vidence vos contacts, proposez des offres all\u00e9chantes\u2026 Plus votre site sera simple \u00e0 utiliser, plus vous aurez de chances d\u2019obtenir des r\u00e9servations directes.<\/p>\n<p>Une chose est s\u00fbre : internet n\u2019est pas une simple phase. Les bouleversements qu\u2019il a apport\u00e9 et les challenges qu\u2019ils repr\u00e9sentent en terme de communication ne peuvent \u00eatre ignor\u00e9s. Ils peuvent cependant devenir une opportunit\u00e9 lorsqu\u2019ils sont bien compris et bien utilis\u00e9s. Ils peuvent vous aider \u00e0 positionner votre h\u00f4tel sur le web et \u00e0 attirer la client\u00e8le qui correspond exactement au profil de votre \u00e9tablissement. En suivant ces \u00e9tapes, vous serez en mesure d&rsquo;\u00e9tablir un <a href=\"http:\/\/www.customer-alliance.com\/fr\/ressources\/articles\/quelques-astuces-pour-creer-un-plan-marketing-adapte-a-votre-hotel\/\">plan marketing<\/a> viable sur le long terme. <\/p>\n<p>Si vous voulez en savoir plus sur l\u2019\u00e9laboration d\u2019un site internet efficace, t\u00e9l\u00e9chargez notre livre blanc \u201c<a href=\"http:\/\/www.customer-alliance.com\/fr\/ressources\/livres-blancs\/hotel-website-secrets-to\/\" target=\"_blank\" rel=\"noopener\">Les secrets d\u2019un site internet h\u00f4telier<\/a>\u201d.<\/p>\n<p><strong>Contactez-nous maintenant !<\/strong><\/p>\n","protected":false},"featured_media":29601,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"class_list":["post-14068","articles","type-articles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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