{"id":14203,"date":"2018-05-14T09:37:20","date_gmt":"2018-05-14T09:37:20","guid":{"rendered":"http:\/\/www.customer-alliance.com\/resources\/article\/collecter-des-adresses-email-pour-hotel\/"},"modified":"2021-04-13T15:01:14","modified_gmt":"2021-04-13T15:01:14","slug":"collecter-des-adresses-email-pour-hotel","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/","title":{"rendered":"Comment collecter des adresses email pour un h\u00f4tel ?"},"content":{"rendered":"

Collecter des adresses email de clients est un sujet r\u00e9current mais \u00f4 combien important ! Les adresses emails de vos clients constituent une ressource inestimable, qui malheureusement a tendance \u00e0 \u00eatre n\u00e9glig\u00e9e. Entre les difficult\u00e9s li\u00e9es \u00e0 la collecte de ces adresses et le r\u00f4le d\u2019interm\u00e9diaire, parfois encombrant, des OTAs, la t\u00e2che ne s\u2019av\u00e8re pas forc\u00e9ment ais\u00e9e. N\u00e9anmoins, il existe des m\u00e9thodes simples que vous pouvez mettre en place. Accompagn\u00e9 par vos \u00e9quipes, vous pouvez reprendre le contr\u00f4le sur ce que l\u2019on peut l\u00e9gitimement consid\u00e9rer comme la clef de la relation client.<\/p>\n

Les b\u00e9n\u00e9fices li\u00e9s aux adresses emails de vos clients sont multiples. Vous gardez ainsi la main sur la relation client, renforcez la fid\u00e9lisation. Par cons\u00e9quent la satisfaction, vos revenus et votre taux d\u2019occupation. Voyons comment il est possible de collecter ces adresses email aux diff\u00e9rentes \u00e9tapes du parcours client.<\/p>\n

Avant l\u2019arriv\u00e9e d\u2019un client<\/h2>\n

Si les options pour r\u00e9server ne manquent pas, il peut toutefois sembler difficile de capter l\u2019adresse email d\u2019un client. Plusieurs cas de figure existent. Dans le meilleur des mondes, votre client se retrouve sur votre site internet, apr\u00e8s avoir proc\u00e9d\u00e9 \u00e0 ses recherches. Puis, il r\u00e9serve directement avec vous via votre moteur de r\u00e9servation. Vous r\u00e9cup\u00e9rez ainsi des informations pr\u00e9cieuses qui vous permettront de nouer le dialogue avec votre client et faire en sorte que son s\u00e9jour se d\u00e9roule sous les meilleurs auspices. Certaines personnes continuent de r\u00e9server en appelant. Profitez alors de cet \u00e9change pour collecter les adresses email en proposant par exemple d\u2019envoyer un email de confirmation comportant des informations relatives \u00e0 l\u2019h\u00f4tels et aux activit\u00e9s environnantes.<\/p>\n

Que faire dans le cas des r\u00e9servations effectu\u00e9es sur Booking.com ?
\nPas de panique, vous pouvez toujours entrer en contact avec votre client via l\u2019adresse fournie. En effet, il est possible de communiquer en utilisant cette adresse email temporaire pendant un laps de temps variable. Nous vous conseillons alors d\u2019inviter le client \u00e0 vous fournir sa v\u00e9ritable adresse. Comment ? En lui proposant de lui transmettre davantage d\u2019informations ou encore une offre sp\u00e9ciale.
\n[ca-form id=\u00a0\u00bb194371″ align=\u00a0\u00bbleft\u00a0\u00bb]<\/p>\n

Pendant le s\u00e9jour du client<\/h2>\n

Quand votre client entre finalement dans votre \u00e9tablissement, vous avez d\u00e8s lors plusieurs opportunit\u00e9s de collecter sa pr\u00e9cieuse adresse email. Cela vous permettra de faciliter la communication avec ce dernier et de s\u2019assurer de r\u00e9pondre aux moindres de ses besoins.<\/p>\n

Pendant le check-in, vos \u00e9quipes de r\u00e9ception \u00e9tabliront le premier contact physique avec votre client. Au cours cet \u00e9change, il est possible de distiller un maximum d\u2019informations relatives \u00e0 vos services. Mais \u00e9galement de r\u00e9cup\u00e9rer l\u2019adresse email pour continuer la conversation pendant le s\u00e9jour. Plus pr\u00e9cis\u00e9ment, cela repr\u00e9sente un moyen d\u2019\u00e9viter tout d\u00e9sagr\u00e9ment que le client pourrait rencontrer.<\/p>\n

Chez Customer Alliance, nous proposons d\u2019ailleurs une fonctionnalit\u00e9 permettant de collecter un retour rapide du client pendant le s\u00e9jour afin de juger son niveau de satisfaction, l\u2019Instant Survey<\/a>. Outre votre r\u00e9ceptionniste, vous pouvez tirer profit de la connexion Wi-Fi propos\u00e9e dans l\u2019h\u00f4tel pour collecter les adresses email de vos clients. Renseignez-vous aupr\u00e8s de notre \u00e9quipe du Customer Care pour en conna\u00eetre les d\u00e9tails.<\/p>\n

Apr\u00e8s le s\u00e9jour<\/h2>\n

Votre client s\u2019appr\u00eate \u00e0 quitter votre h\u00f4tel, voici venu l\u2019heure du check-out. Un dernier bref \u00e9change avec votre r\u00e9ception. La question habituelle \u00ab comment s\u2019est d\u00e9roul\u00e9 votre s\u00e9jour ? \u00bb est alors pos\u00e9e. Vous avez ici l\u2019occasion de finaliser l\u2019exp\u00e9rience client<\/a> en proposant de garder le contact via email, que ce soit pour une sollicitation \u00e0 laisser un avis<\/strong> sur un portail comme TripAdvisor ou \u00e0 travers un questionnaire de satisfaction ou alors lui faire parvenir des offres promotionnelles \u00e0 l\u2019aide d\u2019une newsletter<\/strong>. Vous vous assurez ainsi un feedback qui vous aidera \u00e0 am\u00e9liorer votre visibilit\u00e9 en ligne et la qualit\u00e9 de vos prestations. De plus, le fait de garder le contact vous permet de renforcer la fid\u00e9lisation.<\/p>\n

En demandant verbalement l\u2019adresse email ou en r\u00e9cup\u00e9rant sa carte de visite, vous disposez de plusieurs options pour collecter des adresses email. Notre outil permet, quant \u00e0 lui, d\u2019envoyer un email personnalis\u00e9 \u00e0 vos clients, qui plus est dans leur langue, afin de les inviter \u00e0 laisser un avis relatif \u00e0 leur s\u00e9jour dans votre h\u00f4tel.<\/p>\n

D\u00e9monstration Gratuite<\/a><\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"class_list":["post-14203","articles","type-articles","status-publish","hentry"],"acf":[],"yoast_head":"\nComment collecter des adresses email pour un h\u00f4tel ?<\/title>\n<meta name=\"description\" content=\"Collecter des adresses email est primordial pour \u00e9tablir pour forger une bonne relation client dans un h\u00f4tel. D\u00e9couvrez nos quelques conseils en la mati\u00e8re\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment collecter des adresses email pour un h\u00f4tel ?\" \/>\n<meta property=\"og:description\" content=\"Collecter des adresses email est primordial pour \u00e9tablir pour forger une bonne relation client dans un h\u00f4tel. D\u00e9couvrez nos quelques conseils en la mati\u00e8re\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Alliance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CustomerAlliance\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T15:01:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CustomerAll\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/\",\"name\":\"Comment collecter des adresses email pour un h\u00f4tel ?\",\"isPartOf\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\"},\"datePublished\":\"2018-05-14T09:37:20+00:00\",\"dateModified\":\"2021-04-13T15:01:14+00:00\",\"description\":\"Collecter des adresses email est primordial pour \u00e9tablir pour forger une bonne relation client dans un h\u00f4tel. D\u00e9couvrez nos quelques conseils en la mati\u00e8re\",\"breadcrumb\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.customer-alliance.com\/es\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment collecter des adresses email pour un h\u00f4tel ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"name\":\"Customer Alliance\",\"description\":\"Stress-free customer feedback & review management\",\"publisher\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\",\"name\":\"Customer Alliance\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"width\":431,\"height\":134,\"caption\":\"Customer Alliance\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CustomerAlliance\",\"https:\/\/x.com\/CustomerAll\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment collecter des adresses email pour un h\u00f4tel ?","description":"Collecter des adresses email est primordial pour \u00e9tablir pour forger une bonne relation client dans un h\u00f4tel. D\u00e9couvrez nos quelques conseils en la mati\u00e8re","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment collecter des adresses email pour un h\u00f4tel ?","og_description":"Collecter des adresses email est primordial pour \u00e9tablir pour forger une bonne relation client dans un h\u00f4tel. D\u00e9couvrez nos quelques conseils en la mati\u00e8re","og_url":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/","og_site_name":"Customer Alliance","article_publisher":"https:\/\/www.facebook.com\/CustomerAlliance","article_modified_time":"2021-04-13T15:01:14+00:00","twitter_card":"summary_large_image","twitter_site":"@CustomerAll","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/","url":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/","name":"Comment collecter des adresses email pour un h\u00f4tel ?","isPartOf":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#website"},"datePublished":"2018-05-14T09:37:20+00:00","dateModified":"2021-04-13T15:01:14+00:00","description":"Collecter des adresses email est primordial pour \u00e9tablir pour forger une bonne relation client dans un h\u00f4tel. D\u00e9couvrez nos quelques conseils en la mati\u00e8re","breadcrumb":{"@id":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.customer-alliance.com\/fr\/articles\/collecter-des-adresses-email-pour-hotel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.customer-alliance.com\/es\/articles\/"},{"@type":"ListItem","position":2,"name":"Comment collecter des adresses email pour un h\u00f4tel ?"}]},{"@type":"WebSite","@id":"https:\/\/www.customer-alliance.com\/fr\/#website","url":"https:\/\/www.customer-alliance.com\/fr\/","name":"Customer Alliance","description":"Stress-free customer feedback & review management","publisher":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.customer-alliance.com\/fr\/#organization","name":"Customer Alliance","url":"https:\/\/www.customer-alliance.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","width":431,"height":134,"caption":"Customer Alliance"},"image":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CustomerAlliance","https:\/\/x.com\/CustomerAll"]}]}},"_links":{"self":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/articles\/14203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/types\/articles"}],"wp:attachment":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/media?parent=14203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/categories?post=14203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}