{"id":14261,"date":"2018-07-27T12:38:45","date_gmt":"2018-07-27T12:38:45","guid":{"rendered":"http:\/\/www.customer-alliance.com\/resources\/article\/mesurer-le-nombre-de-reservations\/"},"modified":"2021-04-13T15:01:25","modified_gmt":"2021-04-13T15:01:25","slug":"mesurer-le-nombre-de-reservations","status":"publish","type":"articles","link":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/","title":{"rendered":"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance"},"content":{"rendered":"

Mesurer les r\u00e9servations que vous g\u00e9n\u00e9rez au quotidien est primordial pour votre strat\u00e9gie commerciale ainsi que votre gestion. R\u00e9servations de groupes, par email, par t\u00e9l\u00e9phone ou encore via votre moteur de r\u00e9servation, les sources peuvent \u00eatre multiples. D\u00e9couvrez comment le widget Customer Alliance peut vous aider \u00e0 tracer des r\u00e9servations et comprendre le r\u00e9el impact des avis clients. <\/p>\n

Le widget Customer Alliance<\/h2>\n

En fonction des param\u00e8tres que vous choisissez lors de la configuration, le widget s\u2019apparente \u00e0 un petit label fix\u00e9 sur un c\u00f4t\u00e9 de votre page web. L\u2019avantage est qu\u2019il ne bouge pas : m\u00eame si l\u2019utilisateur fait d\u00e9filer la page, le widget reste toujours visible. Le widget pr\u00e9sente un r\u00e9sum\u00e9 de vos scores, l\u2019indice de satisfaction client : votre score moyen calcul\u00e9 sur la base de toutes les notes que vous avez re\u00e7ues (dans l\u2019exemple ci-dessus, 91 sur un maximum de 100 %), l’\u00e9valuation moyenne (\u201ctr\u00e8s bien\u201d), et le nombre total de notes et de portails sur lesquels elles sont affich\u00e9es<\/a>.<\/p>\n

Le certificat Customer Alliance<\/h2>\n

En cliquant sur \u201cEn savoir plus\u201d, vous pouvez consulter le certificat et recevoir un aper\u00e7u d\u00e9taill\u00e9 de tous les scores recueillis via le questionnaire Customer Alliance, y compris un aper\u00e7u d\u00e9taill\u00e9 de tous les crit\u00e8res d’\u00e9valuation.<\/p>\n

[ca-form id=\u00a0\u00bb194241″ align=\u00a0\u00bbleft\u00a0\u00bb var1=\u00a0\u00bbhttps:\/\/calendly.com\/ca-frabelux-sales\/customer-alliance-frabelux-introduction?utm_campaign=website&utm_source=fr_resources_side_comment-mesurer-le-nombre-de-reservations-generees-via-le-widget-customer-alliance\u00a0\u00bb]<\/p>\n

Si vous planez au-dessus du widget, une deuxi\u00e8me fen\u00eatre s\u2019affiche juste \u00e0 c\u00f4t\u00e9, dont vous pouvez personnaliser le contenu. Vous pouvez \u00e9galement mettre en oeuvre un aper\u00e7u de tous vos crit\u00e8res d’\u00e9valuation, tels que les chambres, la propret\u00e9, votre localisation, le restaurant, le spa, etc. Une deuxi\u00e8me option consiste \u00e0 aller dans votre backend et \u00e0 s\u00e9lectionner les avis clients les plus positifs, pour les afficher en rotation dans l\u2019extension du widget.<\/p>\n

Voici deux boutons que vous pouvez utiliser selon vos objectifs. Vous pouvez diriger vos clients vers votre certificat, contenant vos retours clients d\u00e9taill\u00e9s, ainsi qu\u2019 ins\u00e9rer un bouton \u201cR\u00e9server maintenant\u201d. Cette fonctionnalit\u00e9 se r\u00e9v\u00e8le efficace lorsqu\u2019il s’agit de capter des r\u00e9servations directes, puisque vos clients potentiels ne sont plus oblig\u00e9s de passer par un portail d\u2019avis ou de r\u00e9servation externe.<\/p>\n

Mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance<\/h2>\n

En plus de tous ces b\u00e9n\u00e9fices, le widget vous poss\u00e8de un autre atout : vous pouvez mesurer et \u00e9valuer les donn\u00e9es qu\u2019il g\u00e9n\u00e8re !<\/p>\n

Utilisez-vous Google Analytics sur votre site ? Si oui, cela tombe bien, parce qu\u2019en utilisant notre widget en combinaison avec Google Analytics, vous recevrez des informations d\u00e9taill\u00e9es sur le parcours client sur votre site, et donc sur le comportement des utilisateurs, c\u2019est-\u00e0-dire de vos clients.<\/p>\n

Plus sp\u00e9cifiquement, cela veut dire qu\u2019\u00e0 chaque fois qu\u2019un utilisateur d\u00e9place le curseur sur le widget du site (pourvu qu\u2019il utilise Google Analytics) ou clique sur un bouton, le widget envoie un signal \u00e0 Google Analytics et signale cette action. Toutes ces donn\u00e9es sont conserv\u00e9es par Google Analytics, pour que vous puissiez les analyser.<\/p>\n

Vous pouvez mesurer\u2026
\n…quand et \u00e0 quelle fr\u00e9quence on clique sur le bouton \u201cR\u00e9server\u201d dans le widget (ca-widget: click: btn-booking)
\n…quand et \u00e0 quelle fr\u00e9quence on clique sur le bouton \u201cR\u00e9server\u201d dans le certificat (ca-widget: click: btn-certificate)
\n…quand et \u00e0 quelle fr\u00e9quence on clique sur le bouton \u201cAfficher les notes\u201d dans le widget (ca-widget: click: see-more-link)
\n…quand et \u00e0 quelle fr\u00e9quence on \u00e9largit le widget, affichant alors les avis les plus positifs et pertinents que vous avez s\u00e9lectionn\u00e9s (ca-widget: expand widget)<\/p>\n

Comment mesurer et \u00e9valuer avec Google Analytics<\/h2>\n

Il faut alors maintenant vous servir de Google Analytics. S\u00e9lectionnez les bons filtres et param\u00e8tres pour qu\u2019ils \u00e9valuent toutes les op\u00e9rations et r\u00e9servations g\u00e9n\u00e9r\u00e9es par le widget. Mesurez le nombre de r\u00e9servations g\u00e9n\u00e9r\u00e9es par le widget Customer Alliance. Pour ce faire, il faut cr\u00e9er un entonnoir de conversion dans Google Analytics (il s\u2019agit d\u2019un entonnoir e-commerce) et filtrer le trafic pour chaque activit\u00e9.<\/p>\n

Il est pr\u00e9f\u00e9rable de contacter votre webmaster et de lui demander d’ajuster les param\u00e8tres dans Google Analytics pour vous. En cas d’autres questions : notre \u00e9quipe d’experts est \u00e0 votre disposition pour vous pr\u00e9senter tous les b\u00e9n\u00e9fices d’une bonne gestion des avis clients avec Customer Alliance !<\/p>\n

D\u00e9monstration Gratuite<\/a><\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"class_list":["post-14261","articles","type-articles","status-publish","hentry"],"acf":[],"yoast_head":"\nComment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance tout en am\u00e9liorant votre e-r\u00e9putation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance tout en am\u00e9liorant votre e-r\u00e9putation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Alliance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CustomerAlliance\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T15:01:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CustomerAll\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/\",\"name\":\"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance\",\"isPartOf\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\"},\"datePublished\":\"2018-07-27T12:38:45+00:00\",\"dateModified\":\"2021-04-13T15:01:25+00:00\",\"description\":\"D\u00e9couvrez comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance tout en am\u00e9liorant votre e-r\u00e9putation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.customer-alliance.com\/es\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"name\":\"Customer Alliance\",\"description\":\"Stress-free customer feedback & review management\",\"publisher\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\",\"name\":\"Customer Alliance\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"width\":431,\"height\":134,\"caption\":\"Customer Alliance\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CustomerAlliance\",\"https:\/\/x.com\/CustomerAll\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance","description":"D\u00e9couvrez comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance tout en am\u00e9liorant votre e-r\u00e9putation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance","og_description":"D\u00e9couvrez comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance tout en am\u00e9liorant votre e-r\u00e9putation.","og_url":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/","og_site_name":"Customer Alliance","article_publisher":"https:\/\/www.facebook.com\/CustomerAlliance","article_modified_time":"2021-04-13T15:01:25+00:00","twitter_card":"summary_large_image","twitter_site":"@CustomerAll","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/","url":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/","name":"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance","isPartOf":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#website"},"datePublished":"2018-07-27T12:38:45+00:00","dateModified":"2021-04-13T15:01:25+00:00","description":"D\u00e9couvrez comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance tout en am\u00e9liorant votre e-r\u00e9putation.","breadcrumb":{"@id":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.customer-alliance.com\/fr\/articles\/mesurer-le-nombre-de-reservations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.customer-alliance.com\/es\/articles\/"},{"@type":"ListItem","position":2,"name":"Comment mesurer les r\u00e9servations g\u00e9n\u00e9r\u00e9es via le widget Customer Alliance"}]},{"@type":"WebSite","@id":"https:\/\/www.customer-alliance.com\/fr\/#website","url":"https:\/\/www.customer-alliance.com\/fr\/","name":"Customer Alliance","description":"Stress-free customer feedback & review management","publisher":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.customer-alliance.com\/fr\/#organization","name":"Customer Alliance","url":"https:\/\/www.customer-alliance.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","width":431,"height":134,"caption":"Customer Alliance"},"image":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CustomerAlliance","https:\/\/x.com\/CustomerAll"]}]}},"_links":{"self":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/articles\/14261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/types\/articles"}],"wp:attachment":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/media?parent=14261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/categories?post=14261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}