{"id":36236,"date":"2021-04-22T21:42:30","date_gmt":"2021-04-22T21:42:30","guid":{"rendered":"http:\/\/www.customer-alliance.com\/?post_type=casestudies&#038;p=36236"},"modified":"2024-04-24T09:39:05","modified_gmt":"2024-04-24T09:39:05","slug":"etude-de-cas-mazda","status":"publish","type":"casestudies","link":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/","title":{"rendered":"Comment 79% des march\u00e9s r\u00e9gionaux de Mazda Motor Europe ont augment\u00e9 la satisfaction des clients du service"},"content":{"rendered":"\n<p>Mazda Motor Europe (MME) a toujours connu le succ\u00e8s et souhaite poursuivre sur cette lanc\u00e9e. Le g\u00e9ant automobile a mis en place un partenariat avec Customer Alliance pour synchroniser le travail de satisfaction client \u00e0 travers ses march\u00e9s r\u00e9gionaux. Dans cette \u00e9tude de cas, d\u00e9couvrez comment 54% des march\u00e9s r\u00e9gionaux de Mazda Motor Europe ont am\u00e9lior\u00e9 la satisfaction client lors des ventes en un an avec Customer Alliance. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.<\/p>\n\n\n\n\n","protected":false},"featured_media":60295,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[2019],"class_list":["post-36236","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry","category-automobile-success-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de cas Mazda + Customer Alliance GmHb Berlin<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas Mazda G\u00e9n\u00e9rer de la satisfaction client dans l\u2019industrie automobile. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas Mazda + Customer Alliance GmHb Berlin\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de cas Mazda G\u00e9n\u00e9rer de la satisfaction client dans l\u2019industrie automobile. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Alliance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CustomerAlliance\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T09:39:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1145\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CustomerAll\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/\",\"name\":\"\u00c9tude de cas Mazda + Customer Alliance GmHb Berlin\",\"isPartOf\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png\",\"datePublished\":\"2021-04-22T21:42:30+00:00\",\"dateModified\":\"2024-04-24T09:39:05+00:00\",\"description\":\"\u00c9tude de cas Mazda G\u00e9n\u00e9rer de la satisfaction client dans l\u2019industrie automobile. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#primaryimage\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png\",\"width\":1145,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.customer-alliance.com\/en\/casestudies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment 79% des march\u00e9s r\u00e9gionaux de Mazda Motor Europe ont augment\u00e9 la satisfaction des clients du service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#website\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"name\":\"Customer Alliance\",\"description\":\"Stress-free customer feedback &amp; review management\",\"publisher\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#organization\",\"name\":\"Customer Alliance\",\"url\":\"https:\/\/www.customer-alliance.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"contentUrl\":\"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp\",\"width\":431,\"height\":134,\"caption\":\"Customer Alliance\"},\"image\":{\"@id\":\"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CustomerAlliance\",\"https:\/\/x.com\/CustomerAll\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude de cas Mazda + Customer Alliance GmHb Berlin","description":"\u00c9tude de cas Mazda G\u00e9n\u00e9rer de la satisfaction client dans l\u2019industrie automobile. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00c9tude de cas Mazda + Customer Alliance GmHb Berlin","og_description":"\u00c9tude de cas Mazda G\u00e9n\u00e9rer de la satisfaction client dans l\u2019industrie automobile. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.","og_url":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/","og_site_name":"Customer Alliance","article_publisher":"https:\/\/www.facebook.com\/CustomerAlliance","article_modified_time":"2024-04-24T09:39:05+00:00","og_image":[{"width":1145,"height":433,"url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@CustomerAll","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/","url":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/","name":"\u00c9tude de cas Mazda + Customer Alliance GmHb Berlin","isPartOf":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#primaryimage"},"image":{"@id":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png","datePublished":"2021-04-22T21:42:30+00:00","dateModified":"2024-04-24T09:39:05+00:00","description":"\u00c9tude de cas Mazda G\u00e9n\u00e9rer de la satisfaction client dans l\u2019industrie automobile. T\u00e9l\u00e9chargez votre copie gratuite de cette \u00e9tude de cas.","breadcrumb":{"@id":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#primaryimage","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2021\/04\/mazda-success-story-featured-image-2025-1.png","width":1145,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/www.customer-alliance.com\/fr\/casestudies\/etude-de-cas-mazda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Case Studies","item":"https:\/\/www.customer-alliance.com\/en\/casestudies\/"},{"@type":"ListItem","position":2,"name":"Comment 79% des march\u00e9s r\u00e9gionaux de Mazda Motor Europe ont augment\u00e9 la satisfaction des clients du service"}]},{"@type":"WebSite","@id":"https:\/\/www.customer-alliance.com\/fr\/#website","url":"https:\/\/www.customer-alliance.com\/fr\/","name":"Customer Alliance","description":"Stress-free customer feedback &amp; review management","publisher":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customer-alliance.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.customer-alliance.com\/fr\/#organization","name":"Customer Alliance","url":"https:\/\/www.customer-alliance.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","contentUrl":"https:\/\/www.customer-alliance.com\/wp-content\/uploads\/2026\/02\/logo.webp","width":431,"height":134,"caption":"Customer Alliance"},"image":{"@id":"https:\/\/www.customer-alliance.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CustomerAlliance","https:\/\/x.com\/CustomerAll"]}]}},"_links":{"self":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/casestudies\/36236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/types\/casestudies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/media\/60295"}],"wp:attachment":[{"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/media?parent=36236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customer-alliance.com\/fr\/wp-json\/wp\/v2\/categories?post=36236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}