Press release
Berlin, 2nd May 2011
SaaS Solution for Hotels – Customer Alliance Brings New Investors on Board
The Berlin-based B2B software-as-a-service company acquires High-Tech
Gründerfonds and Mountain Super Angel AG as new investors. Growth and product
development should pick up in the coming months with assistance and fresh capital
from both new partners.
Customer Alliance brings to the web the time-consuming, manual process of
surveying guests in the hotel industry. Guests are now automatically surveyed after
departure, the feedback is analysed for the hotelier in real time and all ratings are
immediately published on the hotel website. This prominent presentation of authentic
customer ratings reinforces the hotel’s own website, resulting in more direct
bookings. With Customer Alliance hotels regain sovereignty over the internet sales
channel.
Customer Alliance also provides a Channel Manager for ratings. Content is
distributed to a variety of travel and social media portal sites to provide greater
visibility on the internet.
Berlin-based CA Customer Alliance GmbH was founded by Moritz Klussmann,
Torsten Sabel and Chanyu Xu and has been on the market with their solution since
late 2010. After only a few months the 13-member team was able to acquire over
300 hotels as new customers. This includes hotel chains such as Lindner Hotels,
Derag Hotels & Living, many notable individual and brand hotels as well as for
example Design Hotels’ Cosmo Hotel Berlin, Lux 11 and The Weinmeister.
Ingo Drexler, a member of the Supervisory Board of Mountain Super Angel AG,
commented, “Independent from rating and booking platforms, Customer Alliance has
managed to develop an innovative product that provides value to hoteliers and
guests in equal measure. After the extremely positive growth in the first few months
we look forward to cooperating with and providing assistance to the motivated and
competent team in their expansion.”
Christine Schmidl, Investment Manager at High-Tech Gründerfonds, adds, “The
internet has developed into the dominant sales channel for hotel bookings. Customer
Alliance gives the hotel industry a modern and flexible solution from the cloud in
order for them to use this channel effectively. The product, the business model and,
no less importantly, the team convinced us to invest in this technology-oriented
company. We look forward to new innovative product extensions and continued
cooperation.”
