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FREE COURSE FOR HOTELIERS

The New Way of Managing Guest Feedback

What to do with reviews, surveys and everything guests tell you, now that AI has changed the game

Learn what AI has changed, which guest feedback metrics matter, and how to turn what guests tell you into better decisions.

Free access
4 lessons
Around 40 minutes
.
marriott logo
nouveau-logo
BWH | Hotels
Dorint Hotels & Resorts Logo
Preston Palace Logo
QC Terme Logo
Radisson Logo
Gorki Logo
marriott logo
nouveau-logo
BWH | Hotels
Dorint Hotels & Resorts Logo
Preston Palace Logo
QC Terme Logo
Radisson Logo
Gorki Logo
marriott logo
nouveau-logo
BWH | Hotels
Dorint Hotels & Resorts Logo
Preston Palace Logo
QC Terme Logo
Radisson Logo
Gorki Logo

What you’ll learn in the course

Four practical lessons plus an introduction to help you understand what’s changed in guest feedback management and what to do differently now.

Intro: The New Way of Managing Guest Feedback

Understand what reputation management has become, why the shift matters, and what you’ll be able to do differently by the end of the course.

Lesson 1: Guest Feedback Management in the AI Era

Discover what AI has genuinely changed about reviews and surveys — and which fundamentals still matter.

Lesson 2: The Metrics to Measure in 2027

Learn what to measure, how to read your metrics properly, and how to connect the numbers with the reasons behind them.

Lesson 3: The Business Impact

Explore what better guest feedback management can mean for your operations, reputation and business results.

Lesson 4: From Strategy to Practice

See how the ideas from the course can be put into practice with Customer Alliance.

Created by Customer Alliance

Customer Alliance works with more than 5,000 hotels worldwide, from independent properties to global chains, helping them turn guest feedback into action. We built this course to share what we're seeing as AI changes how hotels handle reviews, surveys, and guest feedback, and what you can do differently starting now.

Ready to rethink how you use guest feedback?

Free access
4 lessons
Around 40 minutes
.
START THE FREE COURSE