Give your team the easy way to capture, understand, share and act on feedback.

You want to exceed your customers’ expectations. Do it. By switching from guesswork and scattered data to a unified feedback hub. No hidden fees, no surprises.

Core

Starting at
€108/m
Speak to Sales

Centralized review management

Collect and respond to guest reviews from leading platforms
Use AI-powered replies to save time and stay consistent
Track online reputation with basic performance analytics
Showcase reviews and scores on your website

Growth

Starting at
€178/m
Speak to Sales

All of Core, plus:

Collect feedback beyond reviews with customizable surveys
Capture guest sentiment at key touchpoints (post-stay, during-stay, on-site)
Measure satisfaction, effort, and loyalty (CSAT / NPS / MPS)
Distribute surveys via email, QR code, website, or app

Enterprise

Speak to Sales

All of Pro, plus:

Integrate guest feedback into your BI ecosystem
Connect systems via API and enterprise integrations
Import and manage historical data
Scale securely across brands, regions, and teams

Compare plans & features

Choose a plan that grows with your properties — clear features, fair pricing, and no complexity.
Capture feedback at every customer journey stage and touchpoint.
FEATURES
Core
Growth
Pro
Enterprise
All online reviews on one platform
Simple feedback surveys
Surveys in 30 languages
Collect customer emails
Share surveys via QR code
Share surveys via in-house tablet
Share surveys via direct link
Share surveys via automated email
Customize survey questions
In-web surveys
In-app surveys
Age check before filling in surveys
Understand feedback using trend, competitor, and text analysis.
FEATURES
Core
Growth
Pro
Enterprise
Segment data by organizational structure
Overall performance dashboard
View satisfaction, effort, and loyalty over the customer journey
Competitor benchmarking
Track satisfaction, effort, and loyalty over time
Actionable insights through Basic Text analytics
Actionable insights through Advanced Text analytics
AI Hub: KDA + AI Insights
Share feedback to boost your online reputation.
FEATURES
Core
Growth
Pro
Enterprise
Website widget to showcase customer satisfaction
Distribute reviews to online review portals
Act on feedback to improve your customer experience and online visibility.
FEATURES
Core
Growth
Pro
Enterprise
Respond to online reviews and feedback
Handle reviews in 133 languages
Respond to online reviews with AI generated replies
Create reply templates
Flag feedback to act on
Set performance targets
Automated insights
Admin – Manage user access and data.
FEATURES
Core
Growth
Pro
Enterprise
Unlimited users
Granular user permissions
Platform support for 21 languages
Sign in with Google
GDPR-compliant data anonymization
Archive old (CA) feedback & automatically remove guest data
Whitelabel platform UI
Connectivity – Connect with your ecosystem to enrich datasets.
FEATURES
Core
Growth
Pro
Enterprise
Integrate with PMSs
Export review & feedback data via API
Migrate historic data

Frequently Asked Questions

What is a touchpoint?

Touchpoints are the individual interactions a customer has with your business throughout their journey. Every touchpoint gives you the possibility to collect feedback and analyse the data to look out for possible improvements in your services.

In a hotel, for example, possible touchpoints might include the booking process, check-in, general satisfaction during the stay or particular services like the restaurant or spa. The most common touchpoint to collect feedback in hospitality is the post-stay survey.

We distinguish in terms of touchpoints between the feedback that is collected via your Customer Alliance survey (a touchpoint) and the feedback that you receive from external review portals (another touchpoint) such as Booking.com, Tripadvisor, Expedia, HolidayCheck, and other portals.

How long does it take to begin using the service?

We pride ourselves on offering personalized onboarding. Depending on your chosen plan, you can expect to be fully operational with our services between 7 to 14 days after your onboarding.

What are the available payment methods?

We accept a variety of payment methods including SEPA, Credit Card, Direct Debit, and PayPal.

Where can I find my invoices?

You can locate all your invoices through your Customer Alliance account. Simply navigate to the section: Settings > General > Invoices, next click the button “Manage subscription” and select “Billing History”.

What’s the commitment length for a contract?

All our services and additional features come with a minimum contract duration of 12 months.

What types of feedback and metrics can your platform gather?

Our platform supports a range of industry-standard feedback and metrics including Customer Satisfaction (CSAT), Customer Effort Score (CES), and Net Promoter Score (NPS). Additionally, we provide options for multiple choice questions and open-ended responses along with capturing online reviews.

Can your system pull feedback from third-party platforms?

Absolutely! Our platform integrates with an extensive range of external platforms such as Google, Booking, TripAdvisor, HolidayCheck. We are constantly adding more platforms, allowing for seamless capture of reviews and feedback from multiple sources.

Is it possible to export the feedback data from your platform?

Yes, you can. Data can be exported manually through our in-product Analytics tool and via our API.

Can feedback collected through your surveys be shared on other platforms, like Google?

Definitely. We facilitate the distribution of feedback not just to Google but to a variety of other platforms. A detailed list of supported platforms can be provided upon request.

Do you support single sign-on (SSO) for user login?

Yes, we do. Our platform offers SSO through Google.

Do support levels vary based on the plan I choose?

Every customer, irrespective of their plan, receives our utmost commitment and support. There are no hidden charges or additional fees for our support services.

What’s the best way to get in touch with the support team?

Depending on your needs, you can reach out to us in multiple ways. For quick queries, our phone and live chat options are most efficient. For more complex issues, we recommend emailing us. However, you’re free to choose the communication method that’s most convenient for you. Our support hours are Monday to Friday, from 09:00 to 17:30 CET.

How can I monitor my interactions with the support team?

Once you become our customer, you gain access to a dedicated customer portal. This portal not only facilitates communication with our support team through email and live chat but also enables you to review both past and ongoing support conversations.

Do you adhere to GDPR guidelines?

Absolutely! We are fully GDPR compliant. Our servers are based in Germany. If you need to inquire about personal information removal, please contact us at support@customer-alliance.com.

Where can I find the terms of use for your product?

Our detailed terms of use are readily available for review and download on our website. You can access them directly here: Terms of use.

How do you ensure the privacy and security of user data?

We prioritize user data privacy and security. For a comprehensive understanding of the measures we have in place, kindly refer to our Privacy Policy.

See how AI insights, automated workflows, and unified dashboards can reduce manual work and increase satisfaction across your hotel.

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