Customer Alliance provides a comprehensive competitor benchmarking feature that allows you to set up and customize your competitive set. You can track competitor review scores across all major platforms (Google, TripAdvisor, Booking.com, etc.) and identify where you stand in your market. The system provides visual dashboards showing comparative performance metrics, helping you understand your position and identify areas where competitors are outperforming you.

Our AI-powered semantic analysis automatically identifies recurring themes and issues mentioned in guest feedback. You can track specific problems like "room cleanliness," "noise issues," or "breakfast quality" across all reviews and platforms. The system quantifies how often each issue appears, helping you prioritize improvements and justify needed investments to ownership with concrete data.

Absolutely. Our master account view allows you to manage multiple properties from one centralized dashboard. You can compare performance metrics across all hotels, generate group-level reports, and drill down into individual property data. This is particularly valuable for hotel groups that need both consolidated insights and property-specific analysis.

Pricing typically ranges from €63-95 per hotel per month depending on the package and features selected. We offer volume discounts for hotel groups - the more properties you have, the better the per-hotel rate. The standard package includes review aggregation, surveys, and basic analytics, while advanced packages include AI Hub insights and additional features. We also offer flexible payment terms (annual, quarterly, or monthly).

Customer Alliance has direct API integrations with major OTAs including Booking.com, Expedia, TripAdvisor, HolidayCheck, and Google. You can respond to reviews from all these platforms directly within our system - your responses are automatically published to the respective platform. Our AI-powered response generator can draft replies in your hotel's tone, which you can review and customize before publishing.

Yes, you can set up customized alerts for various triggers including score drops, negative reviews below a certain rating (e.g., reviews below 4.0), or when specific issues are mentioned. Alerts can be sent via email to relevant team members, ensuring you can respond quickly to emerging problems before they impact your reputation.

Customer Alliance provides detailed reports showing improvements in review scores, response rates, review volume, and competitive positioning over time. Many of our partners see double-digit growth in positive review scores within months. You can generate before/after comparisons, track the impact of operational changes on guest satisfaction, and demonstrate how improved reputation directly correlates with increased bookings and revenue.

Standard contracts are annual with options for monthly or quarterly billing (with small surcharges). We offer flexible terms for hotel groups. Cancellation typically requires 1-3 months' notice depending on your contract. There are no hidden setup fees for standard integrations, though some specialized PMS connections may have one-time integration costs that we discuss upfront.

Implementation typically takes 1-2 weeks depending on your PMS integration complexity. The process includes: (1) PMS connection setup, (2) platform configuration including survey customization and review distribution settings, (3) team training sessions, and (4) go-live support. Our team handles the technical setup, and we provide comprehensive training to ensure your staff can use the platform effectively from day one.