Reports & analytics

The metrics that matter, visualized

Understand the “Why” behind the score

Text Analytics goes beyond simple keyword detection. It groups similar topics across languages so you get a single, unified view of your guest sentiment.

  1. Topic Analysis: Instantly see what matters most to your customers by grouping mentions into high-level themes like “Service” or “Cleanliness.”
  2. Granular Drill-Downs: Dive from high-level themes into specific subtopics to pinpoint exactly what delights or concerns your audience.
  3. Multilingual Consistency: Topics are automatically translated and mapped to your platform language, ensuring clarity across your entire organisation.

Know exactly which channels drive your reputation

  1. Channel-Specific Insights: Instantly identify which platforms are boosting your reputation and where there is room for growth.
  2. Actionable Comparisons: Benchmark your performance by source over time to see if you are losing ground on a specific OTA.
  3. Strategic Optimisation: Allocate your marketing resources to the channels that deliver the greatest impact.

Benchmark against your competition

Gain a strategic edge in your market. Compare your performance against key competitors across critical metrics such as customer satisfaction, review scores, and sentiment trends.

  1. Comprehensive Benchmarking: Instantly compare your standing against a custom set of competitors to identify strengths and spot opportunities.
  2. Real-Time Alerts: Stay informed with customizable alerts that notify you of shifts in competitor performance, so you can react before they steal market share.
  3. Strategic Clarity: Visualize your position with intuitive charts that show exactly where you rank in your local market.

Keep your team on track

Excellent service requires excellent responsiveness. This dashboard tracks and visualizes the percentage of customer reviews that have received a response over any selected period.

  1. Team Accountability: Monitor how frequently and effectively your team responds to reviews across all supported platforms.
  2. Opportunity Tracking: Distinguish between "Replied" reviews and"Reply possible" reviews, so youknow exactly how much feedback issitting unanswered.
  3. Visual Benchmarking: Clear visualizations make it easy to monitor engagement and improve your response times across different properties.

All your key metrics in one view

Track your core KPIs in simple, visual dashboards.

  1. Aggregated Scores: View your weighted averages for satisfaction (CSAT) and loyalty (NPS) across all touchpoints to get a single source of truth for your property’s health.
  2. Trend Analysis: See how your performance evolves day-by-day or year-over-year. Identify seasonal dips or effective operational changes instantly.
  3. Drill-Down: Filter metrics by specific criteria to understand if your score is being driven by a specific traveler type or room category.

Automated Notifications

You don't always have time to log in. Stay informed with automated notifications delivered directly to your inbox, ensuring you never miss a critical update or review.

  1. Scheduled Reporting: Schedule advanced analytics dashboards to be sent as PDF or Excel reports at regular intervals—perfect for weekly management briefings.
  2. Event-Driven Alerts: Receive instant notifications when specific reports (like your Key Driver Analysis) are ready for review.

Real results from real Hotels

“We definitely recommend this integration because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation, even for direct bookings, and enables concrete action planning for continuous operational improvement.”

Sara Priller
,  
Executive Assistant at My Arbor
South Tyrol, Italy.

55%

More Google Reviews

“Thanks to the data from Customer Alliance we can respond quickly to facts and not assumptions. When someone hears a negative story or staff senses a problem, they turn to Customer Alliance to see whether it is a pattern ‘living among our public’ or just a one-off,”

Ryan Dingjan
,  
Project Coordinator and Revenue Manager
Preston Palace, Netherlands

14%

Increase in Cleanliness Satisfaction

“It is easy to work with Customer Alliance, access the tool, log in, and view the data. Even if you don’t use it every day, it is still quite easy for us to manage.”

Constance Caillaux
,  
Marketing at Gorki Apartments
Berlin, Germany

#1

on TripAdvisor in Berlin in 2025

Real results from real Hotel’s

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01
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Transform your hotel’s guest experience in 3 steps

Step 1

Schedule a 30-minute call

Step 2

Get a personalized demo for your group or chain

Step 3

See your guest feedback connected, centralized, and actionable

CSAT
Cleanliness
10/10
923
Positive
Reviews

Transform your hotel’s guest experience in 3 steps

book a demo
01
03

Step 1

Schedule a 30-minute call

Step 2

Get a personalized demo for your group or chain

Step 3

See your guest feedback connected, centralized, and actionable
CSAT
Cleanliness
10/10
923
Positive
Reviews

Frequently Asked Questions

Can I customize the AI analysis?

Yes, the labels generated by AI can be customized.All CSAT categories you see are customer satisfaction levels that you decide to put in. While they're initially set for hospitality, you can decide to add specific words or categories of your interest.

Is AI Hub real-time or periodic?

AI Insights is real-time and can be used at group, brand, or individual location level. It's even more powerful at the individual property level where managers can drill into specific issues immediately.

What's the difference between AI Hub and the AI reply feature?

The AI reply functionality is part of your current package, not part of AI Hub. They're connected but separate features - you can use AI replies without purchasing AI Hub. AI Hub focuses on analysis and insights, while AI reply focuses on generating responses to reviews.

How does the AI-powered response generation work? Can we customize responses?

The platform has AI-powered review response systems with translation capabilities across multiple platforms including Google, Booking.com, and TripAdvisor. The AI learns from manual edits made to the responses it generates.

How does AI Hub provide actionable recommendations?

AI Hub provides quarterly reports with goals where you can follow up on what to do and what not to do. The end goal is that after a quarter, you'll see improvement in overall satisfaction rates by following the recommendations and summaries.The AI analyzes what works well and what doesn't, then tells you what to take action on with prioritized recommendations - medium priorities and high priorities like "increase room inspection frequency based on guest feedback".