Guest surveys
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Get the full picture with customizable guest surveys
From quick pulse-checks to detailed questionnaires, collect the specific feedback you need tounderstand your guests and make confident decisions.
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Your guest experience doesn’t happen in a silo. Neither should your feedback. Connect the dots between every department to understand exactly how guests feel at every moment.
The Touch points:
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Build surveys that fit your brand and youroperations. Whether you need a simplepulse check or a detailed questionnaire, wemake it easy to get the answers you need.
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Innovative hotels don't guess; theymeasure. Use surveys to gauge theimmediate impact of operational changes.
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Move beyond generic feedback. We trackthe two critical metrics that define your success, giving you a complete view of yourguest sentiment
Surveys can be delivered via a button or link within an email, or you can embed the survey within the email itself where the first question is displayed, and clicking an answer opens the rest in a new window.You can also create QR codes that guests scan to access the survey directly - no intermediary needed and no API integration required.
The platform measures customer satisfaction score (CSAT), customer effort score (CES), and Net Promoter Score (NPS).You can see customer satisfaction divided into specific categories like service, cleanliness, staff, room, beverage selection - and these fields can be customized based on what you want to track.
Yes, every data point from surveys is available via API endpoint. You can have widgets on your website, export data to any BI tool, or create your own data visualizations. The data can be incorporated into any CRM, CDP, or ERP system.
Yes, after guests complete the survey, they see a thank you page where you can invite them to leave a review on Google, TripAdvisor, or other platforms. When they click, it automatically opens the platform's review page - very easy to boost reviews.Because Customer Alliance is a premium partner with TripAdvisor and Google, guests are redirected directly to leave reviews on those platforms via API connection.
You can send pre-arrival, during-stay, and post-stay surveys. The most common is the post-stay survey to gather feedback after checkout.
Surveys are extremely customizable. You can build any questions you want, whether standardized CSAT questions, NPS questions, or very specific questions relating to specific services or locations. There's a whole onboarding workshop dedicated to the questionnaire and what you want to achieve.You can use different scales (1-5, colors, yes/no), add conditional questions that appear based on previous answers, and go as deep as you want or keep it simple.