Guest surveys

Everything you need to understand your guests

Feedback happens everywhere

Your guest experience doesn’t happen in a silo. Neither should your feedback. Connect the dots between every department to understand exactly how guests feel at every moment.

The Touch points:

  1. Beyond the room: Track satisfaction across specific revenue centres, including Spa, Restaurant, Gym, and MICE(Meetings, Incentives, Conferences, and Exhibitions).
  2. During stay: Spot issues while guests are still in-house. Trigger a quick check-in survey to fix a room issue instantly
  3. Post-stay: Protect your reputation with automated questionnaires that feed your holistic reputation score.

Ask the right question at the right time

Build surveys that fit your brand and youroperations. Whether you need a simplepulse check or a detailed questionnaire, wemake it easy to get the answers you need.

  1. Any channel: Distribute surveys via WiFi, QR code, tablet, email, wherever your guests are most active
  2. Dynamic logic: Ensure guests only answer relevant questions based on their stay data(e.g., only asking about breakfast if they booked it), keeping response rates high and frustration low.

Test new initiatives with confidence

Innovative hotels don't guess; theymeasure. Use surveys to gauge theimmediate impact of operational changes.

  1. Validate investments: Did the new restaurant menu improve dining scores? Is the new spa treatment popular?
  2. Measure impact: Send targeted pulse-surveys to specific segments to see if your latest renovation or service change is delivering the ROI you expected.

Granular data for every department

Move beyond generic feedback. We trackthe two critical metrics that define your success, giving you a complete view of yourguest sentiment

  1. NPS (Brand Loyalty): Track your NetPromoter Score to see if guests are becoming loyal advocates. Filter by location or brand to benchmark performance across your entire portfolio
  2. CSAT (Operational Success): Drill down with Customer Satisfaction Scores for specific departments. Create custom KPIs for "Room Cleanliness," "Breakfast Quality,"or "Spa Service" to pinpoint exactly what needs fixing.
  3. Semantic Trends: Instantly see the "why" behind the score. Our text analytics flag rising topics like "WiFi" or "StaffFriendliness" so you can act before scores drop.

Real results from real Hotels

“It is easy to work with Customer Alliance, access the tool, log in, and view the data. Even if you don’t use it every day, it is still quite easy for us to manage.”

Constance Caillaux
Marketing at Gorki Apartments
Berlin, Germany

#1

on TripAdvisor in Berlin in 2025

“Thanks to the data from Customer Alliance we can respond quickly to facts and not assumptions. When someone hears a negative story or staff senses a problem, they turn to Customer Alliance to see whether it is a pattern ‘living among our public’ or just a one-off,”

Ryan Dingjan
Project Coordinator and Revenue Manager
Preston Palace, Netherlands

14%

Increase in Cleanliness Satisfaction

“We definitely recommend this integration because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation, even for direct bookings, and enables concrete action planning for continuous operational improvement.”

Sara Priller
Executive Assistant at My Arbor
South Tyrol, Italy.

55%

More Google Reviews

Real results from real Hotel’s

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Transform your hotel’s guest experience in 3 steps

Step 1

Schedule a 30-minute call

Step 2

Get a personalized demo for your group or chain

Step 3

See your guest feedback connected, centralized, and actionable

CSAT
Cleanliness
10/10
923
Positive
Reviews

Transform your hotel’s guest experience in 3 steps

book a demo
01
03
CSAT
Cleanliness
10/10
923
Positive
Reviews

Step 1

Schedule a 30-minute call

Step 2

Get a personalized demo for your group or chain

Step 3

See your guest feedback connected, centralized, and actionable

Frequently Asked Questions

How are surveys delivered to guests?

Surveys can be delivered via a button or link within an email, or you can embed the survey within the email itself where the first question is displayed, and clicking an answer opens the rest in a new window.You can also create QR codes that guests scan to access the survey directly - no intermediary needed and no API integration required.

What survey metrics can I track?

The platform measures customer satisfaction score (CSAT), customer effort score (CES), and Net Promoter Score (NPS).You can see customer satisfaction divided into specific categories like service, cleanliness, staff, room, beverage selection - and these fields can be customized based on what you want to track.

Can I export survey data?

Yes, every data point from surveys is available via API endpoint. You can have widgets on your website, export data to any BI tool, or create your own data visualizations. The data can be incorporated into any CRM, CDP, or ERP system.

Can I redirect guests to leave public reviews after completing my survey?

Yes, after guests complete the survey, they see a thank you page where you can invite them to leave a review on Google, TripAdvisor, or other platforms. When they click, it automatically opens the platform's review page - very easy to boost reviews.Because Customer Alliance is a premium partner with TripAdvisor and Google, guests are redirected directly to leave reviews on those platforms via API connection.

What types of surveys can I send?

You can send pre-arrival, during-stay, and post-stay surveys. The most common is the post-stay survey to gather feedback after checkout.

How customizable are the surveys?

Surveys are extremely customizable. You can build any questions you want, whether standardized CSAT questions, NPS questions, or very specific questions relating to specific services or locations. There's a whole onboarding workshop dedicated to the questionnaire and what you want to achieve.You can use different scales (1-5, colors, yes/no), add conditional questions that appear based on previous answers, and go as deep as you want or keep it simple.