Hotel Revenue Management – a changing concept
How to drive demand to your property within the age of online reviews.
whitepapers July, 2014
The concept of Hotel Revenue Management originated from airline industry’s yield management and was adapted to hotel business later on. Many revenue manager were putting their efforts in historical data instead of focusing on up-to-date demand.
As markets changed fundamentally, traditional approaches to Hotel Revenue Management became outdated. Learn how user generated content shifted the concept!
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