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The Guest Review Report 2025

Get your free copy and discover what 1.1 million guest reviews reveal about the key factors that shape guest satisfaction, perception, and ratings

What’s inside

A full analysis of 1.1 million verified guest reviews across the DACH region
The factors that most influence review scores across the key stages of the guest journey
A data-driven look at the topics guests mention most and how each one lifts or lowers satisfaction
Detailed findings for important areas: check-in, staff, breakfast & F&B, room comfort, noise, sustainability, and MICE
Score impacts for each topic, showing where small issues create major drops
Emerging patterns around digitalisation, sustainability perception, and value-for-money
Practical, evidence-based recommendations to help teams act on guest feedback and improve ratings

About Customer Alliance​

Customer Alliance is a guest feedback intelligence platform built for the hospitality industry. We combine centralised reviews, survey distribution, a unified dashboard, and clear insights in one place, enabling hotels to manage all their guest feedback and make data-backed decisions that improve experience, reputation, operations, and revenue.

Ready to see what 1.1 million guest reviews reveal about today’s hotel experience?​

Download The report

PRODUCTS

IntegrationsProduct OverviewOnline Review managementGuest SurveysAI HubReports & AnalyticsAPI

SOLUTIONS bY TYPE

Hotels Groups & ChainsHotel Management GroupsIndependent Hotels

SOLUTIONS bY role

Cluster/Regional ManagersGeneral ManagersRevenue Managers

SUPPORT

Customer StoriesPartnersPricing
English
Hausvogteiplatz 12, 10117 Berlin, Germany
+44 (20) 35 14 45 90info@customer-alliance.com
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Customer Alliance 2026 | All rights reserved.

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