The Guest Review Report 2025
Get your free copy and discover what 1.1 million guest reviews reveal about the key factors that shape guest satisfaction, perception, and ratings
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What’s inside
A full analysis of 1.1 million verified guest reviews across the DACH region
The factors that most influence review scores across the key stages of the guest journey
A data-driven look at the topics guests mention most and how each one lifts or lowers satisfaction
Detailed findings for important areas: check-in, staff, breakfast & F&B, room comfort, noise, sustainability, and MICE
Score impacts for each topic, showing where small issues create major drops
Emerging patterns around digitalisation, sustainability perception, and value-for-money
Practical, evidence-based recommendations to help teams act on guest feedback and improve ratings
About Customer Alliance
Customer Alliance is a guest feedback intelligence platform built for the hospitality industry. We combine centralised reviews, survey distribution, a unified dashboard, and clear insights in one place, enabling hotels to manage all their guest feedback and make data-backed decisions that improve experience, reputation, operations, and revenue.
Ready to see what 1.1 million guest reviews reveal about today’s hotel experience?
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