Get more guest feedback with less manual work

Customer Alliance makes it easy for hotels to collect guest reviews, distribute surveys, gather insights and turn feedback into real results.

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Taking the stress out of guest feedback for 5k+ hotels

Here’s what’s helping hotel teams
win with guest feedback

With Customer Alliance you can...

Collect and Monitor feedback

Collect and monitor all reviews and survey responses in one place. Avoid open tabs, scattered logins, and missed replies across platforms.

Save hours through automation

Automate survey distribution, review invitations, and reply workflows. Use smart filters and AI-generated responses to save hours each week.

Track performance with built-in metrics

Track NPS, CSAT, and PRS with built-in tools that show exactly where performance is strong and where improvements are needed.

Support multi properties and teams

Support multiple properties and users with one shared dashboard, ensuring alignment across teams and consistent quality across locations.

Increase review volume

Hotels using Customer Alliance increase review volume by up to 30% through automated collection and smart distribution.

Connect once and keep it running

Easily integrate with 90+ PMS and hotel tech systems. Once active, Customer Alliance keeps feedback flowing with minimal manual effort.

A guest feedback data insights platform

Review Stream

All your guest reviews in one inbox, with automation and AI replies​

  1. View and respond to reviews from all portals in one dashboard
  2. Reply with AI suggestions or saved templates in 30+ languages
  3. Assign reviews and track reply status across your team
  4. Easily identifiy negative reviews with alerts, so you can take fast action

Custom surveys

Ask the right questions and get the insights that matter

  1. Build your own survey questionnaire or choose from our templates
  2. Ask targeted questions to assess areas like the restaurant or spa
  3. Distribute surveys via SMS, email, WiFi, tablet, or QR code
  4. Reach guests in their language. 30+ languages available
Exterior swimming pool from a hotel, with an iPad that contains Customer Alliance AI Insights screen

AI Hub

Let AI analyse all your guest feedback and find hidden growth potential in seconds

  1. Spot what guests talk about most, what’s exceeding expectations, and what needs improvement
  2. Get instant actionable AI-powered insights on where to act
  3. See which topics are truly impacting your CSAT and NPS
  4. Save time by skipping manual analysis and getting straight to insights

Hotels using Customer Alliance get real results

55

%

more Google reviews in one year

My Arbor Hotel

#

1

  ranked

hotel in their region on Booking.com

Relais Castello di Casiglio

best 2024

Tripadvisor Travelers’ Choice Award

Hotel Nordik

Curious to see what Customer Alliance can do for your hotel?

Book a demo