Leadership team

Alexis Dobbelaere

Moritz Klussmann

CEO (Chief Executive Officer) & Co-Founder


Torsten Sabel

COO (Chief Operating Officer) & Co-Founder

Alexis Dobbelaere

Alexis Dobbelaere

Chief Sales Officer

Jens Panek

Jens Panek

CFO (Chief Financial Officer)


David Maicher

CTO (Chief Technology Officer)


Willem Stimberg

CEO (Chief Executive Officer) Mexico

Alexis Dobbelaere

Zoé Garnier

Country Manager FraBeLux


Edoardo Reggiani

Country Manager Italy

Jolanta Emerli

Jolanta Emerli

Country Manager Eastern Europe

Alexis Dobbelaere

Mercedes Gordo Gestoso

Assistant Country Manager Spain


Michal Salva

Assistant Country Manager DACH

Alexis Dobbelaere

Alexandre Marascia

Assistant Country Manager FraBeLux

Alexis Dobbelaere

Francesca Celoria

Assistant Country Manager Italy

Shane Forster

Shane Forster

Head of Marketing

The people

Founded in 2009 by Moritz Klussmann and Torsten Sabel, Customer Alliance now has 90+ team members (plus a few canine colleagues) of 18 nationalities. We’re a happy mix of developers, marketers, sales and customer care experts, to name a few. We all bring our individual skills and experiences, but we’re united by our love of tech, building innovative solutions and offering our hoteliers the opportunity to make a real difference to the way they manage and capitalize on their online reputation.

The culture

While being an established company, we’ve retained the startup feel. We’re committed to developing an environment that values ingenuity, creativity, transparency and a desire to succeed. All employees are offered a substantial annual education budget to aid their professional development (for example, language courses, conferences, online courses, books).