Trusted by 5,000+ Hotels

Guest Feedback & Reputation Management For Hotels

See what modern guest feedback looks like:

✓ Reply faster with AI-powered review replies
✓ Protect your rating with reputation management built for hotels
✓ Make informed decisions with AI-generated insights from guest feedback
✓ Share results in seconds with reporting that's ready to use

Chosen by leading hotels worldwide
BWH | HotelsDorint Hotels & Resorts LogoRent Planet LogoRadisson LogoThe Mandala Hotel Logo
BWH | HotelsDorint Hotels & Resorts LogoRent Planet LogoRadisson LogoThe Mandala Hotel Logo
BWH | HotelsDorint Hotels & Resorts LogoRent Planet LogoRadisson LogoThe Mandala Hotel Logo

Meet Customer Alliance:

your guest feedback insights and reputation management solution

Centralize all your reviews in one place

  1. View and respond to reviews from all major portals in one dashboard
  2. Reply with AI suggestions or saved templates in 30+ languages
  3. Assign reviews and track reply status across your team
  4. Easily identify negative reviews with alerts, so you can take fast action

Understand what matters most to your guests with tailored surveys

  1. Build your own survey questionnaire or choose from our templates
  2. Ask targeted questions to assess specific areas like a restaurant or spa
  3. Distribute surveys automatically via SMS, email, WiFi, tablet, or QR code
  4. Reach guests in their language. 30+ languages available

Find hidden growth potential in your guest feedback

  1. Let our software analyse all your guest feedback automatically and spot trends
  2. See what guests talk about most, what delights them and what needs attention
  3. Identify the topics that impact satisfaction, NPS and reputation the most
  4. Get instant, actionable insights to guide smarter decisions

Over 5,000 hotels trust Customer Alliance

“We definitely recommend this integration because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation, even for direct bookings, and enables concrete action planning for continuous operational improvement.”

Sara Priller
,  
Executive Assistant at My Arbor
South Tyrol, Italy.

55%

More Google Reviews

South Tyrol, Italy.

“Thanks to the data from Customer Alliance we can respond quickly to facts and not assumptions. When someone hears a negative story or staff senses a problem, they turn to Customer Alliance to see whether it is a pattern ‘living among our public’ or just a one-off,”

Ryan Dingjan
,  
Project Coordinator and Revenue Manager
Preston Palace, Netherlands

14%

Increase in Cleanliness Satisfaction

Preston Palace, Netherlands

“It is easy to work with Customer Alliance, access the tool, log in, and view the data. Even if you don’t use it every day, it is still quite easy for us to manage.”

Constance Caillaux
,  
Marketing at Gorki Apartments
Berlin, Germany

#1

on TripAdvisor in Berlin in 2025

Berlin, Germany

Real results from real Hotel’s

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Your guests are already talking about you. Let’s make sure what they say helps your hotel grow.

Let's chat

PRODUCTS

IntegrationsProduct OverviewOnline Review managementGuest SurveysAI HubReports & AnalyticsAPI

SOLUTIONS bY TYPE

Hotels Groups & ChainsHotel Management GroupsIndependent Hotels

SOLUTIONS bY role

Cluster/Regional ManagersGeneral ManagersRevenue Managers

SUPPORT

Customer StoriesPartnersPricing
English
Hausvogteiplatz 12, 10117 Berlin, Germany
+44 (20) 35 14 45 90info@customer-alliance.com
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