Capture, understand, share, and act on guest feedback

Customer Alliance brings all your hotel reviews, surveys, and satisfaction scores into one stress-free platform — so you can spend less time chasing feedback and more time acting on it.

Tablet on a hotel reception desk displaying a customer feedback analytics dashboard, with hotel staff and guests interacting in the blurred background.

+

5

k

Hotels supported globally

+

3

M

survey processed

+

90

M

reviews collected

Capture, understand, share, and act on guest feedback

Customer Alliance brings all your hotel reviews, surveys, and satisfaction scores into one stress-free platform — so you can spend less time chasing feedback and more time acting on it.

Taking the stress out of guest feedback for 5K+ hotels

What We Offer

Empower your teams with the resources to collect genuine customer insights at every interaction.

Feedback Collection
  • Automated guest surveys
  • Multi-language support for global operations
  • Integration with all relevant review platforms (Google, TripAdvisor, Booking.com, etc.)
  • Real-time feedback capture across the entire guest journey
Exterior swimming pool from a hotel, with an iPad that contains Customer Alliance AI Insights screen
Exterior swimming pool from a hotel, with an iPad that contains Customer Alliance AI Insights screen
Intelligent Analysis
  • AI-powered sentiment analysis and topic detection
  • Automated categorization of feedback themes
  • Competitive benchmarking against market standards
  • Trend identification and performance tracking
Action and response
  • Customizable dashboards for different stakeholders
  • Department-specific reporting and alerts
  • Centralized inbox for all review platforms
  • AI-assisted response suggestions
  • Response time tracking and quality monitoring
Bar from a hotel, with an iPad that contains Customer Alliance Performance screen

Get in Touch

Give your teams the tools they need to gather honest guest feedback at every touchpoint.

Hotel Manager paying attention to a product demo from Customer Alliance

Your guests are already talking about you. Let’s make sure what they say helps your hotel grow.

Book a 15min Demo

Pricing Plans Perfect For You

Choose a plan that grows with your properties — clear features, fair pricing, and no complexity.

Core

Starting at
€108/m
Talk to sales

Centralized review management

Collect and respond to guest reviews from leading platforms
Use AI-powered replies to save time and stay consistent
Track online reputation with basic performance analytics
Showcase reviews and scores on your website

Growth

Starting at
€178/m
talk to sales

Richer feedback across the guest journey

Collect feedback beyond reviews with customizable surveys
Capture guest sentiment at key touchpoints (post-stay, during-stay, on-site)
Measure satisfaction, effort, and loyalty (CSAT / NPS / MPS)
Distribute surveys via email, QR code, website, or app

Enterprise

speak to sales

Guest intelligence at scale

Integrate guest feedback into your BI ecosystem
Connect systems via API and enterprise integrations
Import and manage historical data
Scale securely across brands, regions, and teams

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >

Over 5,000 hotels trust Customer Alliance

to manage feedback and build a reputation that drives visibility and revenue

+55%

more Google reviews in one year

"We definitely recommend it because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation and enables concrete action planning for continuous operational improvement."

My Arbor Logo
My Arbor Hotel

#1 ranked

hotel in their region on Booking.com

"Customer Alliance helps us streamline many processes and allows us to have a more proactive approach to guest requests. Responding to guest comments gives the greatest value as it makes the job easier."

Relais Castello di Casiglio Logo
Relais Castello di Casiglio

Best of the Best 2024

TRIPADVISOR

"The main value of Customer Alliance is that the guest already finds our reviews on the hotel website so they don’t have to look elsewhere. Over the years Customer Alliance has helped collect so many reviews, and they have increased sharply in quality."

nòrdic Logo
Hotel Nordik

Brand NPS:
from 63 → 70

improved in less than three months

"Customer Alliance made it simple for us to create surveys that actually work. It saves us time and helps us listen to every generation."

Forsyth Country Club Logo
Forsyth Country Club

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >