Say hello to your guest feedback intelligence layer


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AI is now part of how hospitality teams work, compete, and make decisions. That means guest feedback can no longer sit only in review portals, spreadsheets, or isolated reports. It needs to be easier to collect, easier to understand, and easier to use across teams, tools, and decisions. That is why we rebuilt Customer Alliance as an AI-first platform.
Trends, sentiment, competitors, and survey results now live in one analytics view. Filter by property, source, or metric, and if the report you want isn't there, create it yourself.

Attach a targeted audience to any survey, and automatically redirect guests to a portal or site when they hit a score you set at the end of the survey.

Adjust audiences, users, sentiment thresholds, Brand Voice, and property setup yourself, with our team there whenever you want a hand.
Choose from new widget types, including a rating badge, testimonials, and a review carousel, and embed them on your site to show real guest feedback where it influences bookings.






The new Customer Alliance platform includes a dedicated Integrations area where teams can connect or request portal connections, integrate PMS and CRM systems, and access API keys for analytics platforms and other API use cases.
From the new Integrations area, teams can:

Book a demo and see how the new platform helps your team collect guest feedback, understand guest expectations, and connect insights across your hotel tech stack.
