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Say hello to your guest feedback intelligence layer

man with the overview dashboard
Trusted by leading hospitality businesses
marriott logo
nouveau-logo
BWH | Hotels
Dorint Hotels & Resorts Logo
Preston Palace Logo
QC Terme Logo
Radisson Logo
Gorki Logo
marriott logo
nouveau-logo
BWH | Hotels
Dorint Hotels & Resorts Logo
Preston Palace Logo
QC Terme Logo
Radisson Logo
Gorki Logo
marriott logo
nouveau-logo
BWH | Hotels
Dorint Hotels & Resorts Logo
Preston Palace Logo
QC Terme Logo
Radisson Logo
Gorki Logo

If you knew Customer Alliance before, take another look

AI is now part of how hospitality teams work, compete, and make decisions. That means guest feedback can no longer sit only in review portals, spreadsheets, or isolated reports. It needs to be easier to collect, easier to understand, and easier to use across teams, tools, and decisions. That is why we rebuilt Customer Alliance as an AI-first platform.

See everything in one place, and build the view you need

Trends, sentiment, competitors, and survey results now live in one analytics view. Filter by property, source, or metric, and if the report you want isn't there, create it yourself.

Send the right survey to the right guest, and route them by their score

Attach a targeted audience to any survey, and automatically redirect guests to a portal or site when they hit a score you set at the end of the survey.

Make changes the moment you need them

Adjust audiences, users, sentiment thresholds, Brand Voice, and property setup yourself, with our team there whenever you want a hand.

Put your guest reviews to work on your own website

Choose from new widget types, including a rating badge, testimonials, and a review carousel, and embed them on your site to show real guest feedback where it influences bookings.

Review Management

Now with a redesigned inbox and scheduled replies
Centralise reviews from your key portals and reply to them straight from the Review Inbox, in a Brand Voice you can adapt and adjust as you go, so every response stays consistent without sounding automated. Sort and prioritise what needs your attention, then reply on your terms.
  1. Filter by portal, sentiment, reply status, language, and more
  2. View at HQ or local level
  3. Schedule replies for a specific time or delay
  4. Add internal notes for your team
Book a demo
Online Reputation Management

Smart Surveys

Ask guests about the moments that shape their stay
With the redesigned survey builder, create custom questions and sub-questions, send surveys to targeted audiences, and redirect guests to leave a review on the portals you choose once they complete a survey.
  1. Create custom surveys faster
  2. Targeted audiences, like checkout guests
  3. Templates or built from scratch
  4. Redirect guests based on their score
Book a demo
Guest Surveys

AI Insights

See what's working and what needs attention
AI Insights reads across your guest feedback and groups it by theme and sentiment, so what's working and what needs attention rises to the top on its own. Key Driver Analysis then shows which areas move your CSAT and NPS most, so you know where to focus first.
  1. Works across reviews and surveys together
  2. Get recommended actions to improve the experience
  3. Rate insights to sharpen future analysis
  4. Drill into any topic to read the feedback behind it
Book a demo
AI Hub

Analytics & Reporting

Track performance without digging through scattered reports
Track trends, sentiment, competitors, and survey question breakdowns in one consolidated analytics view. Filter by property, source, or metric to get to the detail you need, and if a report you want isn't already there, build and save your own.
  1. Track operational metrics like reply rate and response time
  2. Compare every property across your group
  3. View any period with flexible date ranges
  4. Monitor how you rank against competitors
Book a demo
Reporting & Analytics
Why AI Hub matters

Connected with your hotel tech stack

The new Customer Alliance platform includes a dedicated Integrations area where teams can connect or request portal connections, integrate PMS and CRM systems, and access API keys for analytics platforms and other API use cases.

From the new Integrations area, teams can:

  • Connect or request connections with review portals
  • Link your PMS, or ask us to add it
  • Link your CRM, or ask us to add it
  • Access API keys for analytics platforms and other API use case

+ 5000 hospitality businesses choose Customer Alliance

“Customer Alliance made it simple for us to create surveys that actually work. It saves us time and helps us listen to every generation of our members.”

'
Tonya Williams
'
,  
Director of Clubhouse Operations
,  
Forsyth Country Club

10%

Improvement in CSAT month over month

Forsyth Country Club

“We definitely recommend this integration because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation, even for direct bookings, and enables concrete action planning for continuous operational improvement.”

'
Sara Priller
'
,  
My Arbor’s Executive Assistant

55%

More Google Reviews

“Thanks to the data from Customer Alliance we can respond quickly to facts and not assumptions. When someone hears a negative story or staff sense a problem, they turn to Customer Alliance to see whether it is a pattern “living among our public” or just a one-off.”

'
Ryan Dingjan
'
,  
Project Coordinator & Revenue Manager
,  
Preston palace

14%

Increase in Cleanliness Satisfaction

Preston palace

Ready to see the new Customer Alliance?

Book a demo and see how the new platform helps your team collect guest feedback, understand guest expectations, and connect insights across your hotel tech stack.

Hotel Manager paying attention to a product demo from Customer Alliance