Service Description

Detailed information about Customer Alliance’s services, including scope of features, data handling, and system functionality.

1. General Platform Description

Customer Alliance is a guest feedback platform that centralises reviews and surveys, helping hotels understand guest experience and act on data to improve performance.

2. Packages

Capture feedback at every customer journey stage and touchpoint.
FEATURES
Core
Growth
Pro
Enterprise
All online reviews on one platform
Simple feedback surveys
Surveys in 30 languages
Collect customer emails
Share surveys via QR code
Share surveys via in-house tablet
Share surveys via direct link
Share surveys via automated email
Customize survey questions
In-web surveys
In-app surveys
Age check before filling in surveys
Understand feedback using trend, competitor, and text analysis.
FEATURES
Core
Growth
Pro
Enterprise
Segment data by organizational structure
Overall performance dashboard
View satisfaction, effort, and loyalty over the customer journey
Competitor benchmarking
Track satisfaction, effort, and loyalty over time
Actionable insights through Basic Text analytics
Actionable insights through Advanced Text analytics
AI Hub: KDA + AI Insights
Share feedback to boost your online reputation.
FEATURES
Core
Growth
Pro
Enterprise
Website widget to showcase customer satisfaction
Distribute reviews to online review portals
Act on feedback to improve your customer experience and online visibility.
FEATURES
Core
Growth
Pro
Enterprise
Respond to online reviews and feedback
Handle reviews in 133 languages
Respond to online reviews with AI generated replies
Create reply templates
Flag feedback to act on
Set performance targets
Automated insights
Admin – Manage user access and data.
FEATURES
Core
Growth
Pro
Enterprise
Unlimited users
Granular user permissions
Platform support for 21 languages
Sign in with Google
GDPR-compliant data anonymization
Archive old (CA) feedback & automatically remove guest data
Whitelabel platform UI
Connectivity – Connect with your ecosystem to enrich datasets.
FEATURES
Core
Growth
Pro
Enterprise
Integrate with PMSs
Export review & feedback data via API
Migrate historic data

3. Add-ons

AI Hub: Let AI analyse all your guest feedback and find hidden growth potential in seconds.

Custom Reports: A customised dashboard with automated reports and real-time analytics tailored to operational needs.

Add-ons

  • AI Hub

Let AI analyse all your guest feedback and find hidden growth potential in seconds

  • Spot what guests talk about most, what’s exceeding expectations, and what needs improvement
  • Get instant actionable AI-powered insights on where to act
  • See which topics truly impact CSAT and NPS, beyond surface-level mentions

Add-ons

  • Customised Reports

Turn your data into tailored insights with custom reports built for your hotel’s exact needs.

  • Automate recurring reports
  • Create customised dashboard by location and other use cases
  • Track the KPIs that matter most

4. Availability

CA provides the Platform 24 hours a day, 365 days a year with at least 97% annual average availability.

5. System Requirements

To access the Platform the following requirements should be met:

(1) Internet Connection. A stable internet connection with an internet speed of least 50 MBit/s (download).

(2) Internet Browser.

(a) Desktop Browser. The Platform is tested against and supports the following desktop browsers:

Microsoft Windows 10 and newer:

– Google Chrome (latest stable version)

– Firefox (latest stable version)

– Microsoft Edge (latest stable version; Chromium-based only)

MacOS 10.12 and newer:

– Google Chrome (latest stable version)

– Safari (latest stable version)

For best results, use the latest version of Google Chrome.

(b) Mobile Web Browser. You can access the Platform through the following mobile browser:

Android 5 and newer:

– Google Chrome (latest stable version)

iOS 10 and newer:

– Google Chrome (latest stable version)

– Safari (latest stable version)

(c) Browser Configuration. Any supported browser that you choose to use must meet the following requirements:

– JavaScript is enabled.

– Cookies are enabled. Some modern browser versions are now disabling third-party cookies by default. Like many other web services, CA relies on these cookies to authenticate users. You may need to enable them in your browser for access.