Hotel Revenue Management – a changing concept

How to drive demand to your property within the age of online reviews.

How to drive demand to your property within the age of online reviews.


The concept of Hotel Revenue Management originated from airline industry’s yield management and was adapted to hotel business later on. Many revenue manager were putting their efforts in historical data instead of focusing on up-to-date demand.

As markets changed fundamentally, traditional approaches to Hotel Revenue Management became outdated. Learn how user generated content shifted the concept!

We also offer you a modified version of the BCG-Matrix that can be can be used as an easy Revenue Management tool. - Get it here for free!