See How AI Recommends Your Hotel

Understand whether your property appears in AI-generated recommendations, how it is described, and what you can do to improve visibility.

A Customer Alliance product

Understand your hotel's AI presence in one place

AI Search Visibility helps hotels understand how AI platforms recommend, describe, and compare their property.

Visibility

Know whether your hotel appears across major AI platforms.

"We definitely recommend it because it is both time-saving and highly efficient. It allows for quick and direct feedback evaluation and enables concrete action planning for continuous operational improvement."

My Arbor Logo
My Arbor Hotel

Visibility

hotel in their region on Booking.com

"Customer Alliance helps us streamline many processes and allows us to have a more proactive approach to guest requests. Responding to guest comments gives the greatest value as it makes the job easier."

Relais Castello di Casiglio Logo
Relais Castello di Casiglio

Visibility

TRIPADVISOR

"The main value of Customer Alliance is that the guest already finds our reviews on the hotel website so they don’t have to look elsewhere. Over the years Customer Alliance has helped collect so many reviews, and they have increased sharply in quality."

nòrdic Logo
Hotel Nordik

Visibility

improved in less than three months

"Customer Alliance made it simple for us to create surveys that actually work. It saves us time and helps us listen to every generation."

Forsyth Country Club Logo
Forsyth Country Club

+

56

%

of travelers already use AI to plan trips

+

78

%

of travelers expect hotels to be visible in AI answers

+

84

%

of travelers would trust an AI recommendation when choosing a hotel

Everything you need to understand your hotel's AI presence

AI Visibility Score

Know if AI is recommending your hotel

See how visible your hotel is across major AI platforms and track your performance over time.

  • Visibility across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews
  • Track your score over time as you act on improvements
  • Compare performance across platforms
  • See where competitors are appearing instead of you

Sentiment & Perception

See what AI says about your hotel

Understand how AI describes your property and identify information that may be missing or inaccurate.

  • AI-generated property perception
  • Missing amenities and details
  • Inaccurate information flagged
  • Sentiment and positioning insights

Recommendations

Improve your visibility with clear next steps

Instead of guessing where to focus, understand which actions are likely to have the greatest impact on your hotel's AI presence.

  • Prioritized recommendations based on impact
  • AI inaccuracies and visibility gaps identified
  • Evidence behind every recommendation
  • Clear implementation guidance

Capture, understand, share, and act on guest feedback

Customer Alliance brings all your hotel reviews, surveys, and satisfaction scores into one stress-free platform — so you can spend less time chasing feedback and more time acting on it.

What We Offer

Empower your teams with the resources to collect genuine customer insights at every interaction.

AI Visibility Score

Know if AI is recommending you, or your competitors

Have one reliable composite score across every major platform, so you finally know whether you appear in the answers travelers are already acting on.

  • One score across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
  • Track your score over time as you act on improvements
  • See your visibility broken down platform by platform
  • Standard plan: audited three times a week. Premium plan: audited daily.

Sentiment & Perception

See exactly what AI says about your hotel, including what it's getting wrong

AI doesn't just decide whether to mention you. It decides what to say. And what it says may be incomplete, outdated, or simply incorrect, costing you bookings without you ever knowing.

  • What AI gets right: the facts consistently mentioned about your property across platforms
  • What AI is missing: amenities and details not being surfaced, gaps that make travelers choose someone else
  • What AI is hallucinating: active inaccuracies flagged and ready to fix, from conflicting star ratings to wrong location associations

Recommendations

Know exactly what to do next and how to do it

Knowing your score is only useful if you know how to improve it. AI Search Visibility turns every insight into a prioritized action with clear instructions, so nothing gets lost between the data and the doing.

  • Prioritized by impact: focus on what moves the needle first
  • Evidence included: see exactly what AI said, what your website says, and where the gap is
  • Step-by-step instructions: clear enough for anyone on your team to act on
  • Exportable as a branded PDF: ready to share with your team or present to your board

Get in Touch

Give your teams the tools they need to gather honest guest feedback at every touchpoint.

Hotel Manager paying attention to a product demo from Customer Alliance

Your guests are already talking about you. Let’s make sure what they say helps your hotel grow.

Book a 15min Demo

Pricing Plans Perfect For You

Choose a plan that grows with your properties — clear features, fair pricing, and no complexity.

Core

Starting at
€108/m
Talk to sales

Centralized review management

Collect and respond to guest reviews from leading platforms
Use AI-powered replies to save time and stay consistent
Track online reputation with basic performance analytics
Showcase reviews and scores on your website

Growth

Starting at
€178/m
talk to sales

Richer feedback across the guest journey

Collect feedback beyond reviews with customizable surveys
Capture guest sentiment at key touchpoints (post-stay, during-stay, on-site)
Measure satisfaction, effort, and loyalty (CSAT / NPS / MPS)
Distribute surveys via email, QR code, website, or app

Enterprise

speak to sales

Guest intelligence at scale

Integrate guest feedback into your BI ecosystem
Connect systems via API and enterprise integrations
Import and manage historical data
Scale securely across brands, regions, and teams

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >

Triumphs In Hospitality

Learn how other teams benefited from Customer Alliance features

Thumbnail of Gorki Apartment's Success Story post, featuring different parts of the apartments

How Gorki Apartments reached No. 1 on Tripadvisor in Berlin with Customer Alliance

February 24, 2026
Read More  >
Thumbnail of Preston Palace's Success Story post, featuring different parts of the hotel

Preston Palace: How guest feedback data inspired the renovation of
324 rooms

December 10, 2025
Read More  >
Thumbnail of My Arbor's Success Story post, featuring a woman resting in a room

How My Arbor Hotel increased Google reviews by 55% with Customer Alliance and Re:Guest

July 2, 2025
Read More  >